Tag Archives: Upscale Studio

By Artem Shkafenko – Head of Marketing at Upscale Studio. If you ask any indie developer about their marketing strategy, you will likely hear the same formula: Twitter/TikTok -> Steam Page -> Wishlists -> Next Fest -> Popular Upcoming. Steam has trained developers to value the wishlists as the ultimate …

By Artem Shkafenko, Head of Marketing at Upscale Studio. There is a growing trend among indie developers to skip publishers and self-publish directly to consoles. I work in console publishing, and I often see solo developers asking: “Why should I share revenue with a publisher? I can just buy a …