MCV/DEVELOP News, events, research and jobs from the games industry
Industry analytics firm Fancensus has researched the most popular YouTubers during E3 2016. The firm has listed the ten most influential YouTube channels for the week of E3. The firm checked the views of all videos posted that week related to E3 content and ranked them. Top of the list …
Read More »FTC rules Machinima ‘deceived’ viewers with Xbox One ads
The murky side of YouTube games coverage has been dragged into the light with the confirmation that Machinima paid video makers to make positive Xbox One content without disclosing the deal. The Federal Trade Commission found that the network paid some YouTubers up to $30k to produce Xbox One videos …
Read More »Insight: Getting the most out of games streaming
You can stop YouTubers and Twitch users from streaming your games, but should you? Rouse Legal partner Arty Rajendra reveals the legalities and opportunities around this new form of games media Online streaming can be extremely lucrative. A recent piece by Forbes reported that streamers can earn up to $100,000 …
Read More »YouTube launching ‘YouTube Gaming’ dedicated app and website this summer
YouTube has announced a new app and website dubbed YouTube Gaming, with the video streaming service apparently ready at last to take a more focused approach towards its abundant video game content creation community. The website and app will be dedicated to Let’s Plays, livestreams, speedruns and other kinds of …
Read More »UPDATED: YouTubers top Steam Curators list
Prominent YouTubers are proving to be the most popular faces as Steam’s new Curator system rolls out today. As reported earlier, the new Curator system allows users to list their favourite titles on the service. Following others allows Steam to construct a recommended games list according to which games feature …
Read More »How PewDiePie fired Skate 3 back into the charts
If you follow the UK charts as closely as we do, you will have noticed that Skate 3 has been in the Top 40 all year. This week the game sits at No.20. The reason why this is worth noting is because Skate 3 is four years-old. There is no …
Read More »Few devs pay YouTubers for coverage, but lots are considering doing so
Only a tiny fraction of developers admit to currently playing YouTubers for video coverage of their games. Gamasutra reports that of the 325 developers it surveyed just five, or 1.5 per cent, said they have paid a flat-fee to YouTubers for coverage. 2.1 per cent said they had agreed to …
Read More »Over a quarter of gaming YouTubers have been paid for coverage
21 per cent of popular video game YouTubers have admitted to being paid by developers to cover their titles. Gamasutra surveyed 141 YouTube Let’s Play stars and found that of those with 5,000 or more subscribers 21 per cent admitted to receiving payments with a further five per cent saying …
Read More »