MCV/DEVELOP News, events, research and jobs from the games industry
You have until the end of play today to get your nominations in for next year’s MCV Awards, so make sure you don’t miss out on the opportunity to see your company shine. Nominating yourself, your company, a customer or even a rival is simple – and these awards are …
Read More »GamesAid Games on Song returns next week
Just eight days remain until GamesAid’s Games on Song choir’s second concert. Over 30 members of the games industry have signed up to take part in the festive event, which takes place on Wednesday December 16th at 7:30pm. A mixture of traditional and Christmas carols will make up the set …
Read More »FIFA 16 claims sixth UK No.1, Just Cause 3 debuts in fourth place
EA’s football blockbuster FIFA 16 has claimed its sixth No.1 this year. The title shot back to the top spot last week during the Black Friday sales period, and it maintains its position despite a 41 per cent dip in sales. The rest of the Top Three remains unchanged – …
Read More »Who is supplying the console download data?
SuperData is the new official supplier of console download data for the UK games market. But how accurate is it? And can we expect it more frequently than just monthly? We ask CEO Joost van Dreunen Tell us a bit about SuperData. We’re a New York-based games research start-up that …
Read More »The charts are back – and this time they are digital
At last! The UK games industry has some digital download charts. UKIE has signed agreements with leading providers of mobile and digital sales data, and MCV will be printing the results. Analytics firm Reflection will offer UK mobile sales charts, which will be distributed by UKIE alongside the boxed charts …
Read More »Which console is dominating festive ad space in 2015?
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …
Read More »‘Find a new audience by looking outside of games’
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups Its ready-made customer base of digital natives means the games industry is ideally placed to capitalise on the power of online marketing campaigns, but many struggle to connect with new, relevant …
Read More »‘YouTubers want games that are fun to watch, and let them make dick jokes’
Big Pharma dev Tim Wicksteed reveals how to attract video streamers
Read More »Is indie development doomed? Find out in this week’s MCV
The critics are saying that indie development is in trouble – but ID@Xbox European boss Agostino Simonetta says there’s never been a better time to be making games. Xbox’s indie man in Europe tells MCV why people are wrong about the indie apocalypse, and how developers can get their games …
Read More »Top ten takeaway tips from Interface
The hugely popular Interface event returned last week, bringing together hundreds of budding indie developers with publishers seeking new titles at St Mary’s Church in London. A number of industry experts and legends also shared their wisdom on-stage during a series of topical talks. MCV looks back at the best …
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