Media & PR

Eidos Montreal on living up to Human Revolution with Deus Ex: Mankind Divided

Since it started working on the Deus Ex franchise, developer Eidos Montreal has been under a great deal of pressure. For 2011’s Human Revolution, it was under scrutiny to prove its game could live up to the quality and depth of the original Deus Ex. And now, having proven itself …

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Twitch’s battle to remain the top dog of eSports streaming

In the face of growing competition, Twitch is still the streaming space’s market leader and this is helped by its pro-gaming content. We speak to eSports boss Nick Allen about staying at the top How would assess 2016 so far for Twitch? With the eSports partnerships we’ve entered into this …

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Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next generation, and why mainstream media and brands must pay very, very close attention I still take some relish when I reel off the statistics of this phenomenal industry, despite it being the umpteenth time I’ve invoked …

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Influencing the influencers

Joost van Dreunen discusses the growing impact of YouTubers and Twitch streamers, and considers the implications of turning a hobby into a business

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Games Centre runs Pokémon Go events for charity

Scottishretail chain Games Centre made the most of the Pokmon Go phenomenon, all in the aid of charity. Starting with its Kilmarnock store, the firm organised ‘Pokmon Go Prowls’ from all its local shops. The concept saw Games Centre offer a tour of town landmarks, while visiting Pokstops and catching …

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MCV Jobs Weekly: GameSpot promotes UK editor

Tamoor Hussain is GameSpot’s new UK editor, The Hut Group hires a new social media exec and Substance Global strengthens its teams. GameSpot promotes Hussain to UK editor The media site has appointed former news editor Tamoor Hussain as its new UK editor. Before joining GameSpot in early 2015, he …

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