Mobile

Apple reveals iOS 7

'iOS 7 is the most significant iOS update since the original iPhone,' says Apple software engineering SVP

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Industry roundtable: using mobile to market games

The world of mobile has opened up a variety of new routes to market. But as well as being a medium for content, it’s also a pretty powerful platform for marketing.In that context, mobile is a important way to communicate with and acquire customers. Smartphones can keep them engaged with …

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NPD: Free and Mobile gamers segment on top of the rest

NPD Group has revealed details from its 2013 Gamer Segmentation report, including survey results that indicate which markets are on the rise. The organization’s online survey polled nearly 9,000 individuals, and found that the ‘free & mobile gamers” group lead the pack with 29 per cent of participants falling under …

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OMGPOP staff "were ripping up Zynga hoodies and T-shirts" after being sacked

The sacked former members of Zynga’s now-defunct New York office have admitted they were not surprised by yesterday’s news. Business Insider reports that several members of staff grabbed beers from the fridge as they were called to a mid-morning meeting, such was the sense of inevitability with which the studio …

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Wargaming announces strategic withdrawal from ‘pay-to-win’

World of Tanks developer Wargaming has launched a new free-to-play strategy called free-to-win”. The idea is that games such as World of Tanks – and its other upcoming titles – will not allow gamers to pay for an in-game advantage. Revenue will instead be generated from the sale of non-advantageous …

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