Mobile

DIY video games PR? There’s an app for that

A new app has launched to help developers and smaller games firms handle their own PR. PR Ninja lets users plan and schedule their PR and marketing campaigns in addition to organising social media activity. The free app also comes with step-by-step suggestions for running two to six-week launch campaigns …

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EA: A significant part of the business is in Asia

The games business is going digital and the mobile platform and Asian markets are the biggest growth areas, EA Labels president Frank Gibeau has said. EA recently announced its financial results for the previous quarter, revealing that 76% of its revenues came from digital. The business is going digital. Mobile. …

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Apple and Amazon settle lawsuit over rights to ‘App Store’

Apple and Amazon have settled a lawsuit over the rights to the term ‘app store’ for use in the companies’ respective distribution platforms. Reuters reports a US district judge dismissed the case earlier this week at both firms’ request. A trial previously was scheduled to start on August 19th. Apple …

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iOS App Store turns five, hit games go free to celebrate

Infinity Blade II and Tiny Wings are just some of the games you can download for free today as part of the iOS App Store’s 5th birthday celebrations. The App Store launched on July 10th, 2008 and its impact on the video games market cannot be understated. Now mobile publishers …

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