Need for Speed reinvention revealed

Following the questions asked of the franchise

just this morning

, publisher EA has announced that its successful Need for Speed franchise is to get a radical three-SKU revamp in 2009, with the casual market being at the heart of the reinvention.

MCV’s sister site CasualGaming.biz has the full story – click here to take a look.

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Mark Lisle [Industry news] Mark Lisle appointed Director - Packaging and Creator Kits, Fluid

[Industry news] Mark Lisle appointed Director – Packaging and Creator Kits, Fluid

The entertainment industry’s leading full-service creative agency, Fluid, promotes Mark Lisle to Director - Packaging and Creator Kits. Mark’s new title reflects his pivotal work driving growth and creativity in the division, who design and produce special edition packaging and influencer kits for the world’s biggest entertainment companies, including Riot, Capcom, Bandai Namco, Xbox and Sony to name just a few.