The European Gaming League is the latest eSports organiser to team up with a communications and ad agency in an effort to take the fledgling business mainstream. EGL has announced that advertising and communications agency Bartle Bogle Hegarty (BBH) has taken shares in the business. It follows news that event …
Read More »Gold and silver Mario Amiibos spotted on Nintendo website
Nintendo looks to be taking a leaf out of its toys-to-life competitor’s books by releasing variants of its existing Amiibo figures. Neogaf users perusing a product safety certification page posted to Nintendo’s website spotted that two of the links (both of which are now removed) led to images of a …
Read More »Minecraft fan fiction is HMV best-seller
HMV has started selling a range of Minecraft fan fiction. The Battle for the Nether and Invasion of the Overworld from the Gameknight999 Adventureseries by Mark Cheverton were first stocked by the retailer in October after they were published in September. And they were amongst the Minecraft products that helped …
Read More »Top 100 Women in Games: Joanna Orland
Orland has had a passion for audio, music, film, television, radio, video games and all forms of media and pop culture from before she could even remember. Having initial studied Radio and TV arts in Toronto, she moved to London to take a Masters degree in Audio Production at the …
Read More »Indie retailer Hitari unveils new tech site
Online games store Hitari has opened a new brand called Hitari Technology. The site – HitariTech.co.uk – is dedicated to PC components, software, tablets, and launches with a catalogue of 62,000 products. The firm aims to be stocking 1m items within twelve months, and will continue to sign up new …
Read More »New games pitching and showcase event set for May
The teams behind MCV and Develop are hosting a brand new event in May for developers to showcase their games, find investors and pitch ideas. Interface takes place on May 14th in central London and will bring together developers, publishers, platform holders, investors and funding experts. Interface will connect indies, …
Read More »Threes creator puts PS4 title Close Castles ‘on hold’
Development has been halted on PS4 title Close Castles. Its creator, Asher Vollmer, is best known for making hit mobile title Threes. Close Castles is currently on hold. I am working on a new mobile game now,” he said on Twitter. I designed myself into a corner. I need to …
Read More »Nintendo: The time is now for Monster Hunter to crack the West
Nintendo says that the launch of Monster Hunter 4 could be the moment the Japanese smash hit franchise finally cracks the West. Monster Hunter is regularly amongst Japan’s best-selling games, shifting millions of units with each new release. But has yet to catch on in the same way in Europe …
Read More »Sega Europe names Jon Rooke as new marketing boss
Former THQ exec Jon Rooke is moving to Sega’s European HQ as its European marketing director. Rooke takes the new role following a stint at Sega-owned developer Creative Assembly, where he worked as global brand director for survival horror title Alien Isolation. Rooke is an industry marketing veteran, having spent …
Read More »BT seals £12.5bn EE acquisition
EE has been acquired by fellow telecom giant BT in a deal worth 12.5bn. Talks were revealed to have taken place back in November, and last month the pair stated that a deal looked likely. As part of the agreement both Orange and Deutsche Telekom will sell their stake in …
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