Game industry business news

INTERVIEW: The power of data-driven retail

Every retailer needs a unique selling point, and Green Man Gaming has one in PlayFire. It’s a social networking site that collects information from consumers’ games, such as how far they have progressed and what titles they enjoy. It was acquired by Green Man Gaming back in July 2012, and …

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INTERVIEW: DriveClub’s comeback

There must have been a point for UK-based Evolution Studios when it wished the first rule of DriveClub was that you do not talk about DriveClub. One of the first games announced for PS4, DriveClub was part-MMO, part-traditional racer that promised to change the way people interact with driving games. …

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MARGIN MAKERS: Guide to Plants vs Zombies merchandise

The addictive mix of horticulture and horror in PopCap’s tower defence game has sprouted sequels, spin-offs and plenty of products. MCV gets green-fingered The Plants vs Zombies series sees players utilise a variety of weaponised florae to fight back the undead from entering their home and feasting on their brains. …

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Crytek CEO: ‘We’re not perfect; we paid the price for transformation’

The founder and CEO of Crytek has admitted that the studio has ‘paid the price’ to downsize and cut costs. The Far Cry, Crysis and Homefront: The Revolution developer was hit by job losses and staff salary payment issues earlier this year, before selling the Homefront IP to publisher Deep …

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Destiny beta characters to be wiped

Bungie has confirmed that characters and progress made in last month’s Destiny beta are to be deleted. Players will be unable to carry their characters from the beta over to the full release when it launches in September. According to the developer, this is the result of tweaks made to …

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eSports: Behind the next billion-dollar industry

Competitive gaming is a big deal, generating millions upon millions of views and beginning to even outpace the rest of the games industry. MCV chatted to professional teams, event organisers and other firms involved in the burgeoning sector If you had asked someone five years ago whether they watch eSports, …

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INSIGHT: How Mike Bithell became the world’s first social developer

Mike. Bithell. Two words sure to strike fear into the heart of every game developer. Three years ago, no one had heard of him, but now you can’t open a website or trade publication without someone writing about the man behind Thomas Was Alone, just like I am now. It …

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Second week on top for Last of Us Remastered

Sony’s PlayStation 4 re-release of last year’s classic The Last of Us is top of the GfK Chart-Track Top 40. It holds the top spot with a 55 per cent decline in sales this week. Further down the charts Grand Theft Auto V shoots up to No.4 thanks to a …

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