Game industry business news

LGC: PEGI unveils International Age Rating Coalition

PEGI has detailed a new rating system due to be rolled out worldwide. Simon Little, PEGI MD, detailed the International Age Rating Coalition for the first time at this year’s London Games Conference. The new system will be deployed as a single online form, which will see developers and publishers …

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LGC: The indie developer revolution is over

The indie revolution is over, and PlayStation is embracing the new world it has created. That’s according to SCEE’s head of strategic content Shahid Ahmad, who discussed the transition during his keynote at London Games Conference 2013. "People say the indie revolution is only just beginning," Ahmad said. "It’s not. …

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LGC: 73% of console gamers use Facebook

73 per cent of all console game owners use Facebook, claims the social network’s head of EMEA for gaming Tarquin Henderson. Speaking at the London Games Conference 2013, Henderson said that of these,42 per cent of returned to the site daily. He also revealed stats that showed Facebook currently boasts …

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LGC: ‘People want videos, not written reviews,’ says Twitch

Consumers are switching off their TVs to watch gamers play the latest releases on the platform, says Twitch. Stuart Saw, regional director of EMEA at Twitch took to the stage at the London Games Conference 2013 to highlight how gamers are turning to Twitch for their gaming content. People want …

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LGC: Kickstarter revolution has changed our relationship with gamers, says Broken Sword creator

British video game development legend Charles Cecil believes there is no going back from the wave of crowd-funding brought about by Kickstarter – but that’s not necessarily a bad thing. "Kickstarter and crowdfunding will change, and it is changing," he warned during his keynote speech at London Games Conference 2013. …

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LGC: Michael Pachter predicts PS4 will outsell Xbox One

PS4 will beat Xbox One in the next-gen console war, predicts US games analyst Michael Pachter. But that doesn’t really matter, he says, because in ten years times console games will not be relevant. During his speech at London Games Conference, he said he expects PS4 to sell 100 to …

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LGC: Twitter activity trumps ad spend for boosting game sales

Twitter UK MD Bruce Daisley says the social media platform is the most effective way to drive games sales. Addressing those in attendance at this year’s LGC Conference, the MD detailed how positive interaction on Twitter proved more effective at driving game sales than increased marketing budgets. Drawing on research …

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LGC: GAME recruits 4,500 people for Christmas

GAME boss Martyn Gibbs said the firm has hired 4,500 temporary staff for the peak Christmas period. He revealed the number live on stage at London Games Conference 2013. He said that customer support is one of the most important roles retailers can play in today’s games industry, and it …

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