Game industry business news

God of War sale on PSN ahead of Ascension release

With God of War: Ascension just around the corner, the PlayStation Store is offering savings on plenty of God of War products. The sales kicked off yesterday and will go on for a week, so we assume that it will end on 13th March, the day after Ascension hits stores. …

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EA corrects microtransactions misunderstanding

Microtransactions will NOT feature in every single EA release going forwards. Electronic Arts chief financial officer Blake Jorgensen last week claimed that the company is "building into all of our games the ability to pay for things along the way" and that "consumers are enjoying and embracing that way of …

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Company of Heroes 2 gets European release date

Sega has confirmed a release date for former THQ strategy sequel Company of Heroes 2. The former THQ property, developed by Relic Entertainment, will be released on PC and Mac in both Europe and North America on June 25th. It had been due out around nowish before the collapse of …

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Nintendo hasn’t forgotten about Wii U’s NFC tech; Twin GamePad titles incoming

Near Field Communication will feature in an upcoming Wii U product announcement from Nintendo. That’s according to none other than Nintendo design boss Shigeru Miyamoto, who told Polygon that the tech has not been forgotten despite third party products – such as Activision’s Skylanders and Disney’s upcoming Infinity – choosing …

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Tracking modern media audiences

It’s no good shouting at an empty room. Publishers need to know where their audience is and how to reach them, and as the demographic of gamers broadens, this is becoming much more challenging. Rewind five, ten years and magazines held more sway over the gaming masses. Each edition was …

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IGN empire grows with Russia launch

Online giant IGN is launching a Russian version of its site this month as part of a deal with Eastern Europe publisher Gameland. IGN Russia will offer Russian-language coverage of games, movies and PC hardware, with a team headed by Gameland magazine editor-in-chief Konstantin Govorun. The new site means IGN’s …

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Digital Spy turns retailer with new online store

UK entertainment site Digital Spy has become an online retailer with a new website that sells video games, films, gadgets and more. The venture is the result of a deal between publisher Hearst Magazines and online retail empire The Hut Group, which runs white label outlets for several other companies. …

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Ubisoft says Wii U "will find its public"… as long as Nintendo cuts the price

Nintendo’s Wii U could yet be successful provided Nintendo lowers the console’s RRP. That’s the verdict of Ubisoft’s executive director for EMEA territories Alain Corre, who told Edge that despite a disappointing start the machine could yet find traction. Always,” he said when asked if he’d like to see a …

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