MCV/DEVELOP News, events, research and jobs from the games industry
Sony wants to capture the lucrative family market with its new 12GB PlayStation 3. The firm has bundled two of the biggest family products coming this Christmas with the console. Parents can get a pack that includes the firm’s new Wonderbook offering, as well as a set that features the …
Read More »Ashes video game can create new cricket fans
The England and Wales Cricket Board (ECB) believes next year’s Ashes Cricket game will draw more fans into the sport. The game is being brought to market by 505 Games. The last Ashes Cricket title, from Codemasters, was a surprise hit in the summer of 2009. The Ashes is a …
Read More »Creative firm FreeForm.London buys marketing agency Firebelly
The creative firm behind Ubisoft’s ZombiU campaign has acquired award-winning marketing agency Firebelly. The acquisition will result in a new larger agency based in Old Street, and means FreeForm.London now boasts a bigger creative team, 2D and 3D animation teams, four edit suites and more. Firebelly boss Guy Meyer will …
Read More »Minecraft strikes book and magazine publishing deal
Indie PC hit Minecraft is hitting the High Street – but you’ll have to head to the book aisle to find it. UK outfit Egmont Publishing has acquired the book and magazine publishing rights from Mojang, TechCrunch reports. The deal covers all territories except the US. It has not yet …
Read More »Mass Effect Trilogy includes some – but not all – DLC
EA and BioWare’s Mass Effect Trilogy will be selective in the DLC it includes in the box. The Xbox 360 SKU won’t include any of the ME1 DLC but does offer access to the Cerberus Network included in ME2 and ME3’s Online Pass. But all additional DLC for ME2 and …
Read More »OPINION: Games reviewers don’t exist in isolation
By the time the reviews hit, a consensus has more often than not already been reached. We are the Borg. Your culture will adapt to service us. Resistance is futile. When I rule the world, video games reviews will be made very differently. Reviewers will be locked into cells in …
Read More »GAME OF THE DAY: Resident Evil 6
The thing you need to bear in mind about Resident Evil 6 is that Capcom would be daft not to try and evolve the series. That’s not to say that every decision it’s made has been the right one. And that’s not to say that fans of Resident Evil should …
Read More »Amazon recruiting 10,000 extra Christmas staff
Despite the struggles of the High Street, online retailer Amazon is expecting record business this Christmas. And as a result it is in the process of hiring 10,000 additional staff at its UK packing centres. It operates eight in total, the newest of which opened in Hemel Hempstead earlier this …
Read More »Gameloft announces Bluetooth iOS joypad
Yet another Bluetooth iOS controller is on the way courtesy of leading developer Gameloft. What differentiates the Duo Gamer, however, is that it’s the first of its kind to be officially certified by Apple. Existing peripherals, such as the arcade-emulating iCade, work by tricking iOS into thinking they are a …
Read More »App Store alterations could be game over for app promotion services
A change to the App Store guidelines introduced by Apple could spell the end of popular promotion services such as FreeAppADay and AppShopper. Pocket Gamer reports that the new clause reads as follows: "Apps that display Apps other than your own for purchase or promotion in a manner similar to …
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