MCV/DEVELOP News, events, research and jobs from the games industry
GAME has hired Rothschild to find a buyer for the beleaguered retailer, The Sunday Times reports. The paper writes that GAME has to pay landlords in two weeks. Failure to pay rents could push the firm into administration jeopardising thousands of jobs. As widely reported, GameStop is interested in the …
Read More »Last chance to vote for GAME BAFTA Award
GAME is urging UK consumers to vote for their favourite game of 2011 before March 13th by giving away a Star Wars Xbox. Gamers who vote at www.baftagameaward.com will be entered into a prize draw to win a Limited Edition Star Wars Xbox 360 console and Kinect accessory. The BAFTA …
Read More »MCV Jobs Weekly: THQ PRs depart, top vacancies
In MCV’s weekly rundown of the hottest vacancies and latest personnel news, departures at THQ’s UK arm and we look at the best job opportunities. UK PRs depart in THQ restructureSam Forrect and Rebecca Attard have departed the UK PR team at THQ. Forrest was head of PR for the …
Read More »D-Day looms for GAME
MCV has learnt that senior members of the GAME management teams have been told to brace for the possibility of administration. Senior staff were told at a meeting with CEO Ian Shepherd earlier this week that the chain has approximately two weeks to turn its fortunes around. However, hope remains …
Read More »Metal Gear Solid HD sneaks onto Vita this summer
Konami has formally confirmed what many already knew: the Metal Gear Solid HD Collection is coming to PlayStation Vita. The handheld compilation will arrive on shelves some time this summer. Like the 360 and PS3 SKUs, it will include updated versions of MGS2: Sons of Liberty, MGS3: Snake Eater and …
Read More »MS: Xbox can defy economy and grow for 7th consecutive year
The world may be waiting for news of a new console, but Microsoft is focused on making 2012the biggest year in Xbox 360 history. The platform holder has told MCV it believes it can defy the economy and record a seventh straight year of growth with its ‘strongest portfolio’ ever. …
Read More »Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
Read More »Triple-A trend "a cancerous growth"
The push for enormous scale and cutting edge graphics in triple-A games is a ‘cancerous growth’ for the industry, says Assassin’s Creed creative director. As reported byGamespot, Alex Hutchinson, speaking at his session ‘Designing Games to Sell’, said that if developers don’t push to entertain and take an artistic approach, …
Read More »Brand Map: 42% of Elder Scrolls gamers play on PC
The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles. The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success. This week we are …
Read More »Konami and Rebellion sign up for Zynga Platform
Traditional gaming giants Konami and Rebellion have signed up as partners for the new Zynga Platform. Zynga last week announced its intention to go live with its own content hosting platform, threatening the gaming base enjoyed by Facebook. The move could see the pair bring a host of high-profile core …
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