Game industry business news

VIDEO: Michael Bay’s Need for Speed trailer

Have a game full of fast cars but need a man looking at a woman’s bum in your commercial? Yep, Michael Bay is definitely your man. EA has enlisted the help of the Bad Boys, Pearl harbour and Transformers director to piece together a short for its upcoming racer Need …

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Modern Warfare 3 price roundup – where’s cheapest?

It’s the biggest release of the year, and retail will tomorrow go to war to try and win as big a share of the mammoth Call of Duty: Modern Warfare 3 market as possible. Troubled retailer Best Buy has the best deal when it comes to catch-free low-price – 29.99. …

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Bye-bye for Best Buy UK? Big box chain to close, says report

After a stop-start beginning and growing losses, Best Buy UK’s chain of 11 stores is likely to close says The Sunday Times. But the brand may live on – with Carphone Warehouse stores turned into ‘mini’ Best Buys. A report in the Sunday paper said that parent Carphone could make …

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INTERVIEW: Rob Cooper

2011 marks the firm’s 25th year in the business, but even without that, Ubisoft’s UK division has plenty to celebrate. Managing director Rob Cooper talks to MCV about notable achievements and an even more promising future… Obviously you’re celebrating 25 years of Ubi this year, but it’s worth celebrating your …

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GamesAid names charity winners

UK video games charity GamesAid has named the six charities nominated for official support by the organisation’s membership. The lucky winners are Action for Kids, Jigsaw4u, Lifelites, Volunteer Centre Sutton: MAPS, SpecialEffect and The Willow Foundation. Each will receive a donation of 29k, which represents a 74 per cent year-on-year …

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Modern Warfare 3 sells for $1,725 on eBay

An early copy of Modern Warfare 3 for Xbox 360 was yesterday sold for an eye-watering $1,725 on auction site eBay. It is believed that the game is one of few that were accidentally sold early by US retailer Kmart. In total the game received a staggering 88 bids. And …

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Activision takes to the streets for MW3 invasion

EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation. Next Tuesday (November 8th) marks the arrival of this year’s biggest game, Call of Duty: Modern Warfare 3, and Activision is mobilising its full marketing force to ensure …

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