MCV/DEVELOP News, events, research and jobs from the games industry
UK studio will be bought from Activision-Blizzard, but its current project has been canned
Read More »Eidos opens Shanghai base
New office established to build partnerships in Asia and forge outsourcing opportunities
Read More »Atari backs Games Media Awards
Atari will sponsor the hugely prestigious Games Media Legend award at next month’s GMAs. The classic brand is the perfect fit for a category that recognises long-term achievement and an influential contribution to the industry. Last year’s winner was the Newsfield and EMAP superstar editor, Gary Penn. Unlike the rest …
Read More »Xbox spending tens of millions on Xmas
Senior regional director of Microsoft UK Neil Thompson has told MCV that the recent price cuts are the opening gambit in a peak season which will see tens of millions” spent on marketing the Xbox brand. Microsoft undercut market leader Wii in the battle for the gaming pound this week …
Read More »EA to invade Chelsea Vs Man United
Ahead of FIFA 09’s release on October 3rd, EA has booked the entire half time ad break during Sunday’s Chelsea Vs Manchester United Premier League game to showcase the new title. Airing just before the second half kicks off on Sky Sports One, the four minute ad (pictured) will begin …
Read More »Tiga attends Labour Party Conference to raise industry’s profile
Trade association throws weight behind Northwest Regional Development Agency fringe event â??Celebrating the Gaming Industryâ??
Read More »Cut-price Virtual Worlds London tickets available
MCV readers are being offered discounted entry into next month’s Virtual Worlds London – with 15 per cent off the standard ticket price. Virtual Worlds London will take place on October 20th – 21st, 2008 at the QEII Conference Centre in London. The event is the leading European expo for …
Read More »Peter Moore: Well look back and laugh at boxed product
Peter Moore had predicted the death of boxed product – and promised EA will be at the forefront of the digital revolution. In an interview with The Guardian, he said EA will take a different direction that iTunes, which he called a rip-off”. We’ve gone from connected consumers being the …
Read More »Morrisons pledges to up its game
UK supermarket Morrisons has set its sights on producing a new ‘unique’ non-food and entertainment offering. Following the company’s massive price cuts on games this month, CEO Marc Bolland has said he is keen to widen the appeal of the retailer. According to Retail Week, the grocer’s home and leisure …
Read More »Molyneux: Casual games are frowned on
Lionhead Studios boss Peter Molyneux has spoken of his concerns over the restrictive nature of ‘core’ and ‘casual’ games – adding that development of the latter ‘are frowned on a bit’. For the full story, visit MCV sister site CasualGaming.biz.
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