MCV/DEVELOP News, events, research and jobs from the games industry
Failbetter Games’ marketing manager Haley Uyrus on how to make the most of your sales funnel
Read More »Marketing indie games: Putting the fun in funnel
A Call of Duty Movie, the Overwatch League, Candy Crush ice cream – Tim Kilpin is extending the brand
Activision Blizzard just had its biggest week of the year. Its annual Call of Duty behemoth was launched at retail to strong sales figures, while BlizzCon gathered tens of thousands of the company’s most faithful fans together. One big announcement was for a Disneyland-esque Overwatch map, celebrating the company’s biggest …
Read More »MCV’s 30 Under 30 unveiled in this week’s issue
It’s time for us to reveal our definitive list of the industry’s brightest young minds. For this year’s 30 Under 30 (sponsored by OPM Jobs), we were inundated with entries, which made choosing the final list of 30 very tough – so this really is the cream of the crop. We’re …
Read More »MCV’s 30 Under 30 2017
MCV’s ultimate list of the 30 most brilliant young people working in the UK games industry right now
Read More »Civ 5 designer Jon Shafer leaves Paradox
Jon Shafer has left developer Paradox just six months after joining. Shafer launched a Kickstarter for strategy title At the Gates in March 2013, raising over $100k. However, after the game was delayed well beyond its 2014 release date, the developer joined Paradox in March 2017, vowing to return to …
Read More »PUBG could get a ‘socialist makeover’ in China
Tencent’s agreement to become the Chinese publisher of PlayerUnknown’s Battlegrounds in the region could result in some drastic changes to the game for Chinese players. The English language press release about Tencent and Bluehole’s partnership quotes Tencent’s senior VP Steven Ma as saying: “PUBG is currently the most popular survival …
Read More »Hellblade reaches profitability after 500,000 sales
Ninja Theory’s experimental psychological action title Hellblade has now reached 500k units sold. That figure means the game has proved profitable, validating the studio’s decision to release a shorter, cheaper game than you’d typically find in the genre, but with a level of quality you’d expect from a premium title. …
Read More »Gazillion staff reportedly sacked as Marvel Heroes closure is accelerated
It seems as if Marvel Heroes will close a month ahead of schedule and that its developer Gazillion has been shut down. The game’s termination was announced last week, at which time it was claimed that it would continue to operate until the end of the year. Now multiple reports, …
Read More »New UK budget to give more investment to education in computer sciences
Chancellor Phillip Hammond detailed the new incentives and schemes designed to help digital industries in the UK
Read More »F2P PixelJunk Monsters coming to mobile via Kickstarter
Q-Games wants to make a mobile version of PS3 hit PixelJunk Monsters, and has turned to Kickstarter to do it. As the game will be free-to-play, Kickstarter backers should theoretically still be able to play even without laying down cash – although should not enough people back it, it of …
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