Publishing

Ubisoft announces new Prince of Persia

In a surprise announcement, Ubisoft has revealed that a brand new Prince of Persia game is in development and will be released in May of next year – to coincide with the theatrical release of the associated movie. Dubbed Prince of Persia: The Forgotten Sands, the game hopes to build …

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PSPgo slashed to £150

Shoppers traversing the UK High Street this weekend would have seen a number of impressive video game savings – but few would have topped HMV’s current deal on Sony’s PSPgo. The retailer’s website is offering the latest iteration of the PlayStation portable in black for just 149.99 – a massive …

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LittleBigPlanet takes kids BAFTA

Media Molecule has picked up yet another award for its seminal playground platformer LittleBigPlanet, this time receiving a BAFTA Children’s award. The Media Molecule team was up against esteemed competition in the videogame category, with each nomination tellingly having worked on new IP for the current generation of consoles. LittleBigPlanet …

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Don’t ignore Wada’s warning

So CEO Yoichi Wada’s comments to us last week about the potential death of the home console should not to be dismissed as outlandish. He says the trade’s bread and butter sales and distribution forces will be hit hard by the oncoming tidal wave of browser games and online distribution. …

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Last.FM racks up 1m Xbox Live profiles

Approximately one million Last.FM profiles have been created through the new Xbox Live social media update. The number of gamers using the customisable online music service is considerably higher than the 500,000 originally announced by Microsoft last week, according to Game Informer. These users have streamed a combined 120 million …

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Hornby commits to EA tie-in

Hornby has revealed it will be bringing more Electronic Arts properties to toy shelves in 2010. The company is already seeing strong sales from its Need For Speed Scalextric range, which launched in July, and is now working on additional joint ventures with the games publisher. The Need For Speed …

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Sega kicks off biggest ever ad drive

Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas. The firm has sponsored the Winter Wonderland in Hyde Park with a branded ice rink and a game sampling area – with a total of …

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EA Sports’ new retail strategy

The Metreon Center at 4th and Mission in downtown San Francisco is a lonesome place, a retail ghost-town, murmuring with the spooky semi-silence of our ruined economy. Mostly, it’s empty and gray, echoing the endless moan of a trundling escalator, shifting dwindling numbers of movie-goers to a fourth floor cinema. …

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MW2 DLC could make $140m

As well as rapidly easing past the half-billion dollar revenue milestone just days after its global release earlier this month, Broadpoint AmTech analyst Ben Schachter has predicted that Activision could generate as much as $140m in revenue from its upcoming Modern Warfare 2 digital content. Furthermore, Infinity Ward’s community man …

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