UK rental and retail chain Blockbuster has said it is happy to support Microsoft’s new console, even though it prevents the use of rented games. In the still-confusing clarifications released last week, Microsoft said that ‘loaning and renting games’ will not be possible at the launch of Xbox One. However, …
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Can Ouya grab the E3 limelight?
The PS4 and Xbox One will be showcased at E3 after years and years of R&D. By contrast, in three weeks the Android-based Ouya console finally goes on sale to the public – a year ago it didn’t even exist. Propelled by record-breaking crowdfunding, it has promised to deliver an …
Read More »Xbox One beating PS4 on Amazon, tracking ahead of Xbox 360 pre-orders
Microsoft appears to have grabbed an early advantage in the next-gen sales war. Amazon.co.uk reckons that the Xbox One and PS4 are currently sitting in first and second place in its PC and Video Games Chart, with Microsoft’s machine pipping PS4’s sales by 2.3 per cent. Xbox One pre-orders are …
Read More »Roundtable: Marketing games through mobile
MCV and mobile giant Velti quiz trade experts on how traditional firms are taking advantage of mobile
Read More »Future proofing E3
E3 2013 looks set to be the most exciting shows in years, with new consoles and new IP taking centre stage. But could this be just one last hooray for a dying part of the games industry? MCV speaks to Rich Taylor, senior VP at E3 organiser ESA, to find …
Read More »MCV Jobs Weekly: HMV loses Thompson, top vacancies
InMCV’s weekly roundup of the latest personnel news and hottest job opportunities, there’s more reshuffling at HMV UK and we look at the best vacancies. HMV loses Thompson but Cox returnsGames category buyer Richard Thompson (pictured) has left HMV to move to Australia. He has been with the retailer for …
Read More »Publishers may block pre-owned for a period after release – analyst
Most consumers know that when buying a new game they’ll get a good chunk of the cost back if they trade it in within two weeks. Indeed, some retailers even offer discount deals where gamers need pay only 99p for a brand new release as long as the game is …
Read More »Publishers quiet over Xbox One pre-owned intentions
We’ve asked. They’ve not answered. Microsoft last night finally announced its pre-owned plans. It’s not blocking pre-owned. It’s not even charging for pre-owned. But, due to the system’s new licence-based business model, publishers could block pre-owned or could charge for pre-owned. Or insists on a pre-owned time delay. Or do …
Read More »Industry roundtable: using mobile to market games
The world of mobile has opened up a variety of new routes to market. But as well as being a medium for content, it’s also a pretty powerful platform for marketing.In that context, mobile is a important way to communicate with and acquire customers. Smartphones can keep them engaged with …
Read More »Is Take-Two really stronger than ever?
When Strauss Zelnick and his team walked into Take-Two’s offices in 2007, the publisher was in disarray. The firm had become wholly reliant on its indomitable Grand Theft Auto series. It had been damaged by financial scandal involving a former CEO. And it was posting huge losses. So in March …
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