MCV and mobile giant Velti quiz trade experts on how traditional firms are taking advantage of mobile

E3 2013 looks set to be the most exciting shows in years, with new consoles and new IP taking centre stage. But could this be just one last hooray for a dying part of the games industry? MCV speaks to Rich Taylor, senior VP at E3 organiser ESA, to find …

InMCV’s weekly roundup of the latest personnel news and hottest job opportunities, there’s more reshuffling at HMV UK and we look at the best vacancies. HMV loses Thompson but Cox returnsGames category buyer Richard Thompson (pictured) has left HMV to move to Australia. He has been with the retailer for …

Most consumers know that when buying a new game they’ll get a good chunk of the cost back if they trade it in within two weeks. Indeed, some retailers even offer discount deals where gamers need pay only 99p for a brand new release as long as the game is …

We’ve asked. They’ve not answered. Microsoft last night finally announced its pre-owned plans. It’s not blocking pre-owned. It’s not even charging for pre-owned. But, due to the system’s new licence-based business model, publishers could block pre-owned or could charge for pre-owned. Or insists on a pre-owned time delay. Or do …

The world of mobile has opened up a variety of new routes to market. But as well as being a medium for content, it’s also a pretty powerful platform for marketing.In that context, mobile is a important way to communicate with and acquire customers. Smartphones can keep them engaged with …

When Strauss Zelnick and his team walked into Take-Two’s offices in 2007, the publisher was in disarray. The firm had become wholly reliant on its indomitable Grand Theft Auto series. It had been damaged by financial scandal involving a former CEO. And it was posting huge losses. So in March …

The industry could be on the verge of an unprecedented standoff between retailers and platform holders. That’s the prediction of Baird Equity Research’s Colin Sebastian, who reckons that E3 could be mostly bad news for platform holders. The announcements were mixed for GameStop, alleviating some concerns over used game restrictions, …

Make no mistake about it – what you saw last night was a retreat from Microsoft. As if the weeks of deafening silence and increasingly confusing clarifications” weren’t confirmation enough, this line buried at the bottom of the platform holder’s statements speaks volumes. Loaning or renting games won’t be available …

Microsoft has provided a pretty robust set of answers today to questions about second hand games and online elements of Xbox One. But we’ve boiled them down further – you can find them below. You can read our original summary here. We’ve also summed up some unanswered questions here. GAME …