MCV/DEVELOP News, events, research and jobs from the games industry
A Crystal White version of the PlayStation Vita will be released in japan on June 28th, Sony has confirmed. The arrival of new colour SKUs is no surprise considering the handheld’s ongoing struggle to gain traction, both in Sony’s homeland and overseas. The new model will retail for the same …
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EA confirms new Need for Speed and Dead Space titles for fiscal 2013
New entries to the Dead Space and Need for Speed franchises are set to arrive sometime in the current fiscal year, EA confirmed during a financial call earlier today. The games are to launch sometime prior to March 31st, 2013 (the end of fiscal 2013). More specifically, the Need for …
Read More »Sorcery ‘will raise the bar for Move’
Sony expects its upcoming Move game Sorcery to be a flagship product for the motion accessory. The company says it raises the bar” for Move games, and has kicked off an ad campaign to get it in front of kids this summer. TV advertising will run around Cartoon Network programmes …
Read More »EA demos blockbuster line-up in London event
Electronic Arts took to London last month to show the press its upcoming triple-A blockbusters. And alongside the core console shooters, it demonstrated its latest PC, Facebook and iOS titles. The biggest games on display were shooters including upcoming modern day blaster Medal of Honor Warfighter (October 23rd). EA also …
Read More »Warner Bros revs up summer campaign for Lollipop Chainsaw
Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw. The 360 and PS3 game – due on June 15th – is one of the few eye-catching releases in a relatively quiet summer. A?large-scale TV campaign will advertise the title during during Family …
Read More »HMV and Asda "best-placed" to grab GAME market share
Consumer research firm Kantar Worldpanel has said that HMV and Asda are best-placed” to gain from this year’s spate of GAME and Gamestation closures. [GAME’s] customer requires a more specialist, in-depth range,” analyst Craig Armer told Retail Week. HMV had said it would trim its range of games but I …
Read More »GAME exec joins ShopTo
MCV Awards winner ShopTo has recruited Alison Fraser as its new senior buyer. Fraser is a GAME and Gamestation exec of ten years, and she most recently held the position of key account manager, handling publishers such as Ubisoft, Take-Two, Warner Bros, Sega and THQ. The new appointment comes as …
Read More »Black Ops II trailer nears 10m views on YouTube
While some of the games press chooses to dwell on the odd notion that Call of Duty has lost its appeal, the public as a whole continue to go crazy for the franchise. Having released the first trailer for the game on YouTube on Tuesday (May 1st) the video has …
Read More »What’s Out Today? w/e May 4th, 2012
505 Games kicks off May with its WWII shooter Sniper Elite V2. The Xbox 360, PS3 and PC title puts players behind the scope of a sniper rifle and tasks them with taking down key Nazi targets – including, if you buy the DLC, Hitler himself. Meanwhile Black Bean Games …
Read More »HMV poised to return to profitability
Sales at entertainment retailer HMV fell 19.4 per cent year-on-year for the 52 week ending April 28th. Like-for-like sales fell 11.7 per cent during the period. For the 17 weeks ending April 28th total sales fell 19.2 per cent and like-for-like sales fell 12.9 per cent. Profits are expected to …
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