MCV/DEVELOP News, events, research and jobs from the games industry
Imminent iPad 3 announcement sees set-top box unavailable for immediate pick-up
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Max Payne 3 is Rockstar’s biggest launch ever
Rockstar’s Max Payne 3 will explode at retail this summer, supported by the publisher’s biggest UK campaign to date. Marketing efforts will be centred around the release of the Xbox 360 and PS3 SKUs on May 18th, targeting both fans of the shooter series and a wider audience of action …
Read More »Sony opens PlayStation Vita department in John Lewis
A PlayStation Vita showcase has opened in the Oxford Street branch of John Lewis. The pop-up booth can be found in the technology section on the department store’s fifth floor and gives shoppers the chance to sample PS Vita and PS3. Vita is a gaming revolution for consumers and retailers …
Read More »Five indies win Centresoft Vita challenge
Sony and CentreSoft have thanked UK independent retailers for their support during the launch of PlayStation Vita. The two companies provided a massive range of POS to indies and even held a window display competition to encourage smarter Vita promotions. A 3G PlayStation Vita was given to the five shops …
Read More »Mass Effect 3 merchandise lifts off
EA has kicked off a licensing drive for Mass Effect 3, with accessories, figures, posters and more ready to rock retail this Friday. The publisher has partnered with several licensees including BioWorld for accessories, Razer for branded games peripherals, Dark Horse for graphic novels and GB Eye for posters. There …
Read More »UPDATED: Unit 13 gets release date
In a pleasant deviation from accepted games industry norms, Sony has announced that PlayStation Vita title Unit 13 will be released… today! The game should be available at certain retailers today and will appear for purchase on PSN at some point, hopefully this morning. The game is made by SOCOM …
Read More »58 jobs lost in Choices UK collapse
A total of 58 jobs have been lost following the Webb Group’s descent into administration, MCV can confirm. One victim of the Group’s collapse is games retailer Choices UK, which had lived on as an online brand following its collapse as a High Street retailer in 2007. Administrators BDO confirm …
Read More »ShopTo.net kicks off TV ad drive
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets. The shorts, one of which can be seen below, will air during this week’s Champions League games on ITV and will lead with next week’s release Mass Effect 3. …
Read More »Star Wars tops UK’s first PC Download chart
UKIE’s PC download chart is officially here, with Star Wars: The Old Republic sitting at the top. The new chart is still in beta and represents sales from January. UKIE estimates that it represents around 40 per cent of the overall digital PC market. The chart was put together by …
Read More »Don’t be too quick to write off GAME
Upon walking into a Hertfordshire Gamestation store this lunchtime, you’d be hard pressed to tell anything was afoot. Perhaps the emptiness was a surprise, though to be fair even Sainsbury’s was virtually deserted at one o’clock in the afternoon. Talk of barren shelves and suicidal staff is clearly unfounded. The …
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