GamesAid has thanked retailers for their support in making the PS3 Triple Pack a hit, with sales set to surpass 100,000. The money raised has gone straight to support Paddington Academy, which this week posted impressive exam results in the GCSEs and A-Levels. 94 per cent of students in the …
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Case Zero shatters XBLA records
Capcom has announced that Dead Rising: Case Zero has broken the record on Xbox Live for week one unit sales. The digital-only prologue to the upcoming Dead Rising 2 has seen more downloads since it launched last week than any other title posted on Microsoft’s online games service. Yesterday, Capcom …
Read More »MS spends more on Reach than Halo 3
Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game. And to help it along its way, Microsoft is putting more of its marketing spend behind Reach than it did for 2007’s Halo 3. A huge mainstream marketing campaign will see the title promoted …
Read More »OPINION: The format wars return
The trade will be treated to a good old fashioned format war next week when Sony steps into the motion controller ring – toe-to-toe with Nintendo, and two months before Microsoft’s Kinect debuts. It’s been a long time coming. For ages the Wii’s controller has been its unchallenged point of …
Read More »Gametail plans to conquer Europe
New online retailer Gametail is already preparing aggressive expansion across the continent – just a week after making waves with cut-price promotions Gametail generated a lot of buzz this week with one-day-only bargain deals (including Halo: Reach for 31.99) used to trail its brand before official opening. The company doesn’t …
Read More ȣ750,000 gets PlayStation Moving
Sony is spending 750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week. But the ad spend dodges specialist media and games retail to favour a supermarket tour, lifestyle press promotions and ads around major TV shows such as Big Brother, X-Factor and Premier League …
Read More »Amazon offers day one $0.99 deal
As anyone who uses games forums will tell you, getting a game on day one still remains hugely important to a large part of the core games userbase – something that clearly hasn’t escaped the attentions of online retailer Amazon. Gamasutra reports that the US arm of Amazon is now …
Read More »Zavvi launches iPhone app
Zavvi.com customers can now purchase goods more easily from the online retailer courtesy of its new iPhone app. The Hut Group-owned retailer has implemented ‘See It, Snap It, Snag It’ technology into the app, which allows users to take a photograph of an item then find it and buy it …
Read More »Minis, Steam or App Store: which to choose?
Distribution is the third pillar of self-publishing. In this week's column, Lovell looks at how the role of distribution has changed from the days of warehouse, vans and men with barrows.
Read More »Hirai: If its right for Japan its probably not right for the rest of the world
Though a big part in the resurgence of PS3 has been the launch of the Slim and the drop in price, SCE president and CEO Kaz Hirai has told MCV that it’s also down to the company’s new international, and less Japan-centric, view on the global games market. Japanese-born Hirai …
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