MCV/DEVELOP News, events, research and jobs from the games industry
To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities. The campaign kicked off on August 9th with a series of fans’ favourite Mario experiences, and explodes today with an epic 90-second TV ad which will be shown during Coronation Street. Stars making …
Read More »Search Results for: retail
Toys R Us blames games for low sales
Toys R Us has posted international sales of $965m for its second quarter ending July 31, 2010 – a drop of $26m year-on-year. The retailer said in a statement: Comparable store net sales grew 0.6 per cent in the US and declined 3.2 per cent in the international segment, as …
Read More »Halo Reach for £28 at Tesco
Following news that Microsoft’s Halo Reach has already arrived with some UK shoppers, it has now emerged that Tesco is to aggressively cut the price of the game in its UK stores come its release on Tuesday. Consumer advice site Frugal Gaming has got its hands on a photo of …
Read More »HMV selling Dead Rising 2 early
Having just confirmed a large number of midnight openings for Tuesday’s Xbox 360 exclusive Halo Reach, HMV has confirmed a second games offensive – it is host the official UK launch of Capcom’s zombie sequel Dead Rising 2. Furthermore, the retailer will also offer consumers a chance to buy the …
Read More »More midnight openings for Halo Reach
Entertainment retailer HMV has confirmed that it will be opening 70 of its largest stores at midnight on the evening of Monday September 13th for fans wishing to buy Halo: Reach the very moment it goes on sale. It joins GAME and Gamestation in trying to make the most of …
Read More »McGill on marketing Halo: Reach
Halo: Reach is being backed by an enormous campaign – with Microsoft pumping 60 per cent more money into it than Halo 3. MCV grills Microsoft UK’s director of entertainment and devices Stephen McGill about the wide-reaching marketing plans. So, is Halo: Reach going to be bigger than Halo 3? …
Read More »Argos hit by challenging game sales
Catalogue retailer Argos has posted a five per cent year-on-year dip in sales to 924m in its fiscal quarter ending August 28th. Argos owner Home Retail Group said this was due to less demand for video games and furniture. A statement read: Video gaming and large ticket home-related areas such …
Read More »NPD: 360 and Madden triumph in August
US mega franchise Madden is unsurprisingly the biggest seller in the US last month. According to NPD, Over 1.8m copies of the American football title has been sold across PS3 and Xbox 360, a growth of almost six per cent compared to 2009. "Madden NFL 2011 once again made August …
Read More »NPD: US August sales slump 10%
The latest results from stats firm NPD show that the North American games market fell 10 per cent in August compared to the same month a year before. The entire games market for August dropped from $910.3 million in 2009 to $818.9 million this year. The biggest dip was for …
Read More »Whats out today? w/e Friday, September 10th
CLICK HERE FOR MCV’S COMPREHENSIVE AND FULLY UPDATED RELEASE SCHEDULE. The industry’s momentum continues to build as a wave of hot new releases arrives on the High Street today. Perhaps the biggest release is Activision’s Spider-Man: Shattered Dimensions, a brand new adventure that allows players to do whatever a spider …
Read More »