The time for talking is over. Leading UK games retailer GAME is to, in the words of one of its leading execs, take on the supermarkets at their own game” by introducing a range of fresh food produce in some of its key UK stores. MCV can reveal that in-store …

Sega emerged victorious at last night’s MCV/Xbox 360 Quiz, fending off competition from Gamespot and GAME. A mixture of retailers, media, peripheral firms and publishers gathered at London’s Sway Bar to battle to be the biggest brains in games, and win some pretty spectacular prizes, including Xbox 360 Elites and …

The latest instalment in the globally popular Metal Gear Solid series has seen its UK release date slip by nearly a month, Konami has stated. Speaking to CVG, the publisher stated that Metal Gear Solid: Peace Walker will now hit UK retail on June 18th. Originally it had been penned …

Nordic Games is offering up 50 copies of We Sing for one lucky retailer – that’s 2,000 worth of stock. All you have to do to be in with a shout is send a picture of you, your staff, your customers or any combination thereof using We Sing in your …

Video games are to play a key role in HMV’s upcoming Easter campaign, which will promote a wide range of entertainment products. The retailer is gearing up for what it considers to be an important sales period with strong advertising in the works for its high-profile activity. Easter is very …

Nearly five years on from the now infamous Grand Theft Auto ‘Hot Coffee’ scandal, publisher Take-Two has decided to mail out cheques to large numbers of consumers who at he time expressed their shock. For those of you who’ve forgotten, the Hot Coffee debacle revolved around the inclusion of a …

The video games industry must advertise PEGI once it comes into law, says child psychologist Tanya Byron. The author of the 2008 Byron review, which challenged the games industry to establish a single system for games age ratings, congratulated the sector on a job well done in her new report. …

In my 2008 report I made recommendations to help parents make informed decisions about which video games are appropriate for their children. Since then there has been significant progress, including: – Work to establish a clearer system for the age classification of video games– Robust legislation, which makes it possible …

Publishing giant Sega has defended PC gaming, calling it a strong and vital market for the games industry. Physical retail sales of PC games are continuing to slide in 2010, but Sega’s UK MD John Clark says that isn’t a fair representation of the market – with digital sales now …

505 Games’ American football title Backbreaker is to be sold exclusively via GAME on Xbox 360 and PS3. And the iPhone edition of the game – Backbreaker: Tackle Ally – features a link so customers can instantly pre-order the console version from GAME websites. The iPhone game is already available …