Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …

Tiga and ELSPA (sorry, UKIE) should be likewise singled out for applause after lobbying so hard and presenting the industry so well to the people that matter during the last two years. Same goes for people like Ian Livingstone – you couldn’t interview the man of late without him (rightly) …

Though many think that cloud gaming could be the dominant force in the next generation of gaming, one analyst has predicted that the failure of services such as OnLive to embrace modern gaming trends could leave them floundering. What OnLive will not do, at least not at this point, is …

The time for talking is over. Leading UK games retailer GAME is to, in the words of one of its leading execs, take on the supermarkets at their own game” by introducing a range of fresh food produce in some of its key UK stores. MCV can reveal that in-store …

Sega emerged victorious at last night’s MCV/Xbox 360 Quiz, fending off competition from Gamespot and GAME. A mixture of retailers, media, peripheral firms and publishers gathered at London’s Sway Bar to battle to be the biggest brains in games, and win some pretty spectacular prizes, including Xbox 360 Elites and …

The latest instalment in the globally popular Metal Gear Solid series has seen its UK release date slip by nearly a month, Konami has stated. Speaking to CVG, the publisher stated that Metal Gear Solid: Peace Walker will now hit UK retail on June 18th. Originally it had been penned …

Nordic Games is offering up 50 copies of We Sing for one lucky retailer – that’s 2,000 worth of stock. All you have to do to be in with a shout is send a picture of you, your staff, your customers or any combination thereof using We Sing in your …

Video games are to play a key role in HMV’s upcoming Easter campaign, which will promote a wide range of entertainment products. The retailer is gearing up for what it considers to be an important sales period with strong advertising in the works for its high-profile activity. Easter is very …

Nearly five years on from the now infamous Grand Theft Auto ‘Hot Coffee’ scandal, publisher Take-Two has decided to mail out cheques to large numbers of consumers who at he time expressed their shock. For those of you who’ve forgotten, the Hot Coffee debacle revolved around the inclusion of a …

The video games industry must advertise PEGI once it comes into law, says child psychologist Tanya Byron. The author of the 2008 Byron review, which challenged the games industry to establish a single system for games age ratings, congratulated the sector on a job well done in her new report. …