The latest in the five million-selling Mama franchise hits store shelves this week. Christopher Dring meets 505 Games’ Tim Woodley to discover what’s next for Mama… What would you say has been the secret to Mama’s global success?The appeal of Mama is in its simplicity. The simplicity of the concept, …

The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas. The push is being run on behalf of Sony Pictures, Twentieth Century Fox, Universal pictures, Walt Disney and Warner. It’s part of a 1m …

This week’s UK software sales have skyrocketed 198 per cent to 103.1 million. It is comfortably the highest weekly figure of the year and isn’t far off 2008’s Christmas week, when 112.8 million went through UK games retailer’s tills. Unit sales also leapt up, rising 123 per cent to 3,422,625 …

Leading publishers and retailers have called Q1 2010 the most congested first quarter the industry has ever seen. The line-up, which includes BioShock 2, Splinter Cell: Conviction and Final Fantasy XIII, is reminiscent of a strong Christmas release slate – and could lead to smaller games being ignored during this …

A retail campaign entitled ‘We know fit….we know fun’ will be launched today in selected outlets, with a full roll-out planned for the spring. Staff have been trained in the art of Wii Fit games. But getting Nintendo on board has been a long slog for the Colorado-based company, which …

The Hut has denied claims that it is breaking the street date for Ubisoft’s Assassin’s Creed II. Accusations arose from an eBay ad that states the online retailer is dispatching the game today. The ad also claims if consumers order by 2pm today, it will be delivered tomorrow. However, a …

What would you say is the single biggest issue surrounding digital distribution that the games industry has to address? Digital distribution has a number of hills to climb, ranging from technical to behavioural and legal. All are significant so I’m not sure whether one is bigger than another. Forecasting the …

UK distributors have called upon the games industry to embrace open distribution in order to improve the sector. Several companies have claimed that an increase in competition and a greater focus on business skills would offer both distributors and retailers better protection against the effects the recession. Publishers need to …

Nordic Games has unveiled details of its comprehensive marketing activity ahead of the release of We Sing – as it forecasts that the game could sell out on the day of its November 20th release. The game will be promoted in the national press over its release weekend and is …

EA has launched specific retail stores for its Sports Active range of games in the US. GoNintendo is reporting that the shops can be found in Boston and San Francisco, and opened on November 15th. The stores are open seven days a week, and will close on December 14th. EA …