Tag Archives: casual

Web games to rule all by 2013?

The rise of the web-based casual (and sometime not so casual) game has certainly been a quick one, but one of the sector’s leading execs believes bigger things lay ahead – indeed, he thinks global dominance is just around the corner. James Currier, the CEO of social games outfit WonderHill …

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EA points to possible casual acquisitions

Publisher EA has heaped praise on the emerging business models being pioneered by the online casual games market, fuelling the fire in the bellies of those who still believe the company is on the hunt for a big casual acquisition. We’re in investment mode,” COO John Pleasants stated. We have …

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AT&T reveals $1m+ gaming roadmap

Best known to gamers as being the sole carrier of Apple’s iPhone in North America, AT&T has revealed a number of ambitious gaming initiatives designed to propel it to the forefront of the games sector. The bigger picture is for AT&T to create a unified and tethered gaming experience that …

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ThatGameCompany heading to 360?

It has been revealed that ThatGameCompany’s exclusivity deal with PlayStation is only for three titles, meaning that after the release of its next project the studio will be free to develop for any platform – opening the door to a possible debut on Xbox 360. There’s lots more on that …

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‘Large female presence’ in Sims 3 dev team

Speaking exclusively to MCV’s sister CasualGaming.biz as part of its Girl Gaming Month, The Sims 3’s associate producer Grant Rodiek has stated that the game’s development team deliberately houses more females than you’d normally find in such a group. We have a large female presence throughout our team – more …

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Nintendo insists casual is not taking over the market

Speaking to CasualGaming.biz as part of its Girl Gaming Month, Nintendo’s UK Wii product manager Rob Lowe has stated that the rise in popularity of casual software has not had any detrimental affect on the importance of hardcore titles in the market. There is clear room for both and any …

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Plants vs Zombies bridges the hardcore-casual divide

Despite having been on the market for just a little over two weeks, Plants vs Zombies is already on track to become PopCap’s best ever selling game – an impressive feat considering that it’s up against the likes of casual legends Bejeweled and Peggle. It may well be, though, that …

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Bilbo and Sauron getting casual makeover

The large-scale brawls of Peter Jackson’s Lord of the Rings movie trilogy may have to date proved more suited to button-bashing console brawlers, but Warner is hoping to win over the casual audience with a new take on J. R. R. Tolkien’s fantasy epic. there’s plenty more over on CasualGaming.biz …

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Sony to give PSP casual sector marketing boost

2009 is looking to be a big year for Sony’s once written off PSP, and ahead of the announcement of a redesigned unit at E3 next month Sony has revealed a new marketing drive aimed squarely at the 8-15 year old market. PSP is going for a younger market, which …

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