MCV/DEVELOP News, events, research and jobs from the games industry
Fancy opening a Wii U, Tomb Raider or Angry Birds shop? What about a space dedicated to The Sims? HMV wants to build more concessions dedicated to specific games following the launch of its Skylanders departments in London, Manchester and Glasgow. The new Skylanders areas feature interactive game pods, racks …
Read More »How did 2K Games buck the 2012 slump?
2K is enjoying a golden period on the back of Borderlands 2, NBA 2K13 and XCom: Enemy Unknown. The publisher’s president Christoph Hartmann discusses its recent success, next year’s BioShock Infinite and the future of consoles… In a tough year for games, 2K?appears to have bucked the trend. What’s been …
Read More »Call of Duty: Black Ops II – Triumph or disappointment?
Writing this year’s Call of Duty success headline was a complicated task. If we wanted to put a positive spin on things we could have gone with: ‘Call of Duty reclaims its crown as the biggest entertainment launch of the year’ or ‘Black Ops II is the fourth fastest selling …
Read More »Football Manager vs the pirates
FM 2013 is Sports Interactive’s most ambitious game yet. And if it can stay piracy-free for a few weeks, next year’s title will be even greater. MCV discusses the game’s future with studio boss Miles Jacobson. You’ve introduced a cut-down ‘classic mode’ to this year’s Football Manager. Why do that? …
Read More »‘We’ll never spend any money on advertising Hawken’
The publisher of upcoming free-to-play game Hawken has vowed never to spend any money on advertising. Instead, the firm is splashing out on movies, novels, a web series, graphic novels and other ‘transmedia’ products to generate hype for its new first person shooter. That was the subject of Mark Long’s …
Read More »Was Black Ops II a disappointment? Read our full analysis in this week’s MCV
This week’s MCV isnow available to view online – and it features a detailed analysis of Call of Duty’s launch sales performance. We also go behind the scenes at the game’s midnight launch at HMV. And there’s a full interview with the president of 2K Games, Christoph Hartmann. We’ve listed …
Read More »LGC: Video games is the second most popular category on YouTube
Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …
Read More »Halo, Xbox Music and Xbox Live star in Phil Harrison’s first speech as Microsoft VP
Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy. After admitting that the latest games industry headlines ‘have not been great to read’ he said: I …
Read More »IGN: Pro-gaming will become a recognised sport in five years
You’ll soon be watching eSports in pubs and reading about it on the back pages of newspapers, says IGN. The media giant – which runs global eSports event IPL – says that the sector is growing at such a pace that it could become a mainstream sport in as little …
Read More »Multiplay scores Minecon contract
The team behind the iSeries events is handling this weekend’s Minecon. Minecon is the fan event for Minecraft, and will take place in Disneyland Paris between November 24th to November 25th. It’s the second Minecon, the first took place in Las Vegas last year. Multiplay is managing the entire event, …
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