MCV/DEVELOP News, events, research and jobs from the games industry
Gaming news and reviews website Electronic Theatre has relaunched after reaching a new monthly user milestone. Since launching in 2003 the site now reaches over 300,000 unique visitors per month. The redesign is part of a bid to draw 500,000 monthly visitors by April 2012. The new website has received …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …
Read More »Brand Map: Gears of War
It’s only a few weeks now until Gears of War 3 is released.Over the three years since the previous game in the series, the term ‘Added Value’ is the tag that developers have been focusing on. We already know about Call of Duty Elite and the EA Sports Season Ticket, …
Read More »VIDEO: See the F1 2011 debut ad
Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first. The 30-second advertisement will runon ITV, Channel Four, Channel Five, E4, Film Four, Sky Atlantic and Sky Sports targeting men aged between 16 and 34 years old. It …
Read More »Sonic Generations Collector’s Edition confirmed
Sega has announced a limited edition Sonic Generations game will come packed with a plethora of Sonic goodies when it arrives later this year. The Collector’s Edition for Xbox 360 and PS3 will include retro Sonic and modern-day Sonic figures, an art book celebrating 20 years of Sonic, lenticular packaging …
Read More »Battlefield 3 tops 1.25m pre-orders
Around 1.25m consumers have put down pre-orders for EA’s upcoming FPS Battlefield 3, says CFO Eric Brown. He announced the milestone at the Citi 2011 Tech Conference yesterday, reports Gamasutra. "To date we have about 1.25m pre-orders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: …
Read More »Digital chart would be ‘pointless’
Publishers do not want to share data to make a download chart, says Paul Jackson OBE. Comments from the former EA UK and ELSPA boss come in stark contrast to the message from trade body UKIE, which says the industry must unite and start sharing data. When asked what he …
Read More »Sony UK splashes £3m on Resistance 3
Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …
Read More »No premium online service for Battlefield 3
EA will not charge users for Battlefield 3’s Battlelog network unlike Activision’s Call of Duty Elite which includes a paid-for service. The latter allows players to access the online service for free but also charges 34.99 per year for an upgraded version. This includes 20 pieces of DLC over nine …
Read More »Legalities of XBLA’s rival platform policy detailed
There’s nothing wrong with Microsoft’s decision not to publish downloadable games on Xbox Live if they arrive on rival systems first, a lawyer has claimed. Last month the publisher’s VP of interactive entertainment business for Europe Chris Lewis said the reason for not publishing rival exclusives is because it’s protecting …
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