Now That’s What I Call Music: Dance and Sing will hit shelves for Wii on November 11th with a revised name. The Wii exclusive from publisher Tubby Games was previously known as Now That’s What I Call Music: The Game, but has since had its name revised to help better …
Read More »Andy Murray to front Grand Slam Tennis 2
Britain’s number one tennis superstar Andy Murray can be the Wayne Rooney of Grand Slam Tennis 2, says EA. The publisher has acquired the in-game licence for players including Roger Federer and Murray. And these tennis aces will be used to push the game ahead of its 2012 release on …
Read More »New Halo toys march to retail
Mega Bloks is celebrating ten years of Halo with a new line of figures. The toy firm will bring Series 3 Micro Action Figures to retailers aswell as new brick-style vehicles and structures from the series by theend of September. The goodies – which range from 1.99 Hero Figure Packs …
Read More »Gears of War 3’s ‘exploding graffiti’
Xbox is kicking off its Gears of War 3 campaign with a bang – literally. The third instalment in the 13m selling shooter series – out Tuesday, September 20th – will receive a huge marketing campaign consisting of store takeovers, print activity, first-of-its-kindlive TV ads and special graffiti art made …
Read More »Dancing deal for new PQube game
Consumers can go hands on with Dance! It’s Your Stage at the UK Street Dance and World Street Dance Championships. The latter event runs from August 26th to August 28th at the Opera House & Winter Gardens in Blackpool while the former takes place in Harrow on November 12th. Attendees …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending August 26th)
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from …
Read More »‘2011 is a special year for rugby’
Developer HB Studios’ believes it could have a sporting smash hit on its hands with Rugby World Cup 2011 – if England performs well in the competition, of course. The 505-published title arrives today (August 26th) ahead of the tournament, which starts in New Zealand on September 9th. It’s a …
Read More »Brand Map: Mario Kart
This week we’re going to look at Mario Kart using the GameVision Brand Map you can buy direct from MCV online. Twice a year we ask European consumers about 200 games they are playing and compile the data into a report we call a Brand Map. We asked 6,835 gamers …
Read More »Microsoft: ‘Why we won’t publish PSN exclusives’
Microsoft says downloadable games must arrive on XBLA at the same time as rival platforms or it will threaten not to publish them at all. In an interview with Eurogamer, Microsoft’s VP of interactive entertainment business for Microsoft Europe Chris Lewis said the reason for this was all about protecting …
Read More »PES 2012 demo delayed on 360
The demo for football title PES 2012 is out now for PS3 and PC but Xbox 360 owners will have to wait until next month to play it. Konami blamed the delay from August 24th to September on unforeseen issues”. The downloadable demo allows users to take control of six …
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