Tag Archives: EA

EA responds to Lasky criticism

Publisher EA has responded to the recent attack from former exec Mitch Lasky in which the Jamdat Mobile founder slammed now-boss John Riccitiello for his current business strategy. Mitch needs to try de-caf,” EA’s US head of communications Jeff Brown told VentureBeat. It’s never easy being turned down for a …

Read More »

Pressure mounts on Riccitiello

John Riccitiello’s job at the helm of global games publisher could be under threat if the latest talk from US market analysts is to be believed. Earlier this week EA was forced to cut its financial forecasts for the second year in succession, leading investors to question the strategy being …

Read More »

A4T signs EA licensing agreement

Peripherals specialist A4T has signed a three-year license deal with EA. Announced at CES, the agreement will see the firm produce a range of accessories under the EA Sports label, including fitness products for the EA Sports Active brand. Accessories will be made available for all platforms including the iPod. …

Read More »

Former EA exec slams strategy

On the back of EA’s scaling back of its forward financial estimates, former executive VP of mobile and online Mitch Lasky has slammed boss John Riccitiello for what he considers to be the failures of his second spell at the helm of the publisher. By far the greatest failure of …

Read More »

EA inviting Euro media pitches

Rapidly evolving publisher EA is reportedly sending out pitch requests to a number of agencies as it looks to consolidate its estimated 80m European media planning account. MediaWeek reports that MediaCom is currently EA’s incumbent UK agency whilst a variety of firm’s handle the publisher’s European operations. The consolidation of …

Read More »

Risk to invade XBLA

Due for release some time in early 2010, the game includes outlandish factions, a unique art style, new gameplay twists and off-beat humour”. It is being geared both towards fans of the game and newcomers to the IP. Development is being handled by Stainless Games whose prior titles include controversial …

Read More »

Natal and Wand to reach beyond Wii

In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has claimed that the upcoming Xbox 360 Natal and PS3 Motion Controller will reach audiences left untouched by the Nintendo Wii. "The new controllers from Sony and Microsoft will allow two things," he told MCV. "They will …

Read More »

Riccitiello touts EA’s digital strength

While the publisher is experiencing a difficult time with its boxed products – EA’s digital operation continues to flourish. In fact, EA CEO John Riccitiello reckons that if its digital business was independent it would be ‘one of the biggest direct content companies in the world’. During its earnings call …

Read More »