MCV/DEVELOP News, events, research and jobs from the games industry
Wii Fit has become Nintendo’s longest serving ELSPA Gfk-ChartTrack All Formats No. 1, with a total of 11 weeks at the top. The fitness title surpasses Nintendo’s previous record-holder, Pokmon Yellow, which enjoyed ten weeks at No. 1 back in 2000. Wii Fit has also managed to hold off competition …
Read More »Ubisoft reveals new PR hire
French publisher Ubisoft has announced that Louise Marchant is to join its UK PR team as specialist PR manager. Marchant, who will report to Ubisoft’s PR manager Stefano Petrullo, comes from EA UK where she was involved with high-profile franchises such as Need for Speed, Rock Band and Burnout. We’re …
Read More »EA drops SecuRom DRM for The Sims 3
Publisher EA has confirmed that it has dropped its controversial SecuRom copy protection system for its upcoming release of The Sims 3, opting instead for a more standard serial code system. EA ran into trouble for its use of SecuRom with last year’s PC hit Spore, with users complaining that …
Read More »Left 4 Dead shifts 2.5m at retail
Valve, the developer of co-operative zombie shooter Left 4 Dead, has revealed that its title has sold over 2.5m units worldwide at retail since launch, Edge reports. The number includes boxed sales of the game on both Xbox 360 and PC. The figure doesn’t include sales of the game through …
Read More »EA Phenomic: German development industry ‘very robust’
Country's game making community lacks 'close-knit' nature of UK business
Read More »EA resurrecting SSX on iPhone
Publisher EA has seemingly nailed its flag to the iPhone mast with the news that a number of its key gaming franchises are heading to the platform this year. Edge reports that snowboarding franchise SSX, the return of which was hinted at in the in-game commentary of 2008 racer Burnout …
Read More »Mass Effect 2 to skip PS3?
The lid has now officially been lifted on highly anticipated RPG sequel Mass Effect 2, with a release confirmed in early 2010 on Xbox 360 and PC – though not, it seems, on PS3. The game is a sequel to the Microsoft-only RPG original, which became a critical and commercial …
Read More »Army Of Two: The 40th Day announced
EA Montreal has announced it is currently developing Army Of Two: The 40th Day. The game is a direct sequel to the 2008 original, once again focusing on co-operative shooting action. It is due for release on Xbox 360, PS3 and PSP this winter. The 40th Day will be set …
Read More »Lord of the Rings now with Warner
Emerging games publisher Warner has seen its gaming line-up receive a sizable boost in the arm with the expiration of EA’s licensing deal for the Lord of the Ring s franchise – with the rights now back with Warner-owned New Line Cinema. Variety reports that EA’s deal with New Line …
Read More »EA backs MCVs ASA complaint
Electronic Arts has backed MCV’s complaint to the Advertising Stands Authority over the Government’s controversial print ad for its Change4Life campaign. Since MCV announced last week that it had filed an official complaint with the ASA regarding the Government’s Change4Life campaign, Codemasters, Konami, Future, Tiga, Atari and Sega have all …
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