This week MCV speaks to GAME and Multiplay bosses Martyn Gibbs and Craig Fletcher about the retailer’s acquisition of the eSports firm. In addition, UK publishers and analysts share their thoughts about the retailer’s move into pro-gaming. This issue also features interviews with Slightly Mad Studios and Digital Foundry about …
Read More »GAME acquires Multiplay for £20m
Retailer GAME has made a big move into the eSports and events space by acquiring Multiplay. The deal has been priced at £20m, the initial £12.6m payment of which is coming directly from GAME’s existing cash. The company says the move will help expand its community events and eSports program, …
Read More »GAME acquires Multiplay for £20m
Retailer GAME has made a big move into the eSports and events space by acquiring Multiplay. The deal has been priced at 20m, the initial 12.6m payment of which is coming directly from GAME’s existing cash. The company says the move will help expand its community events and eSports program, …
Read More »EA and GAME team up for in-store Reward Points giveaway
A new Battlefield: Hardline promotion has kicked off today in the UK’s GAME stores. It asks that customers pay a visit to their local GAME and use a new feature in its mobile app to sweep the store for evidence”. Once said evidence is discovered, users must watch a trailer …
Read More »How much does the most expensive copy of Dying Light cost? £250,000
Yes, that’s a quarter of a million pounds. What on earth could GAME and Techland possibly be offering that they think could entice an individual to pay 250,000 for a copy of Dying Light? To quote from the press release verbatim: Finally, for those looking to take Zombie protection to …
Read More »GAME reveals The Order: 1886 half-price trade-in offer
Consumers can get a 50 per cent discount on new PS4 title The Order: 1886 by trading in a select title at GAME. The retailer will sell the regular edition of the game at half price to anyone who trades in a copy of either Call of Duty: Advanced Warfare, …
Read More »GAME announces new 3DS midnight openings and data transfer workaround for buyers
Around a third of GAME stores will be opening their doors at midnight tonight to sell Nintendo’s new 3DS and New 3DS XL. Furthermore, it has also detailed a workaround for those wanting to trade in their old hardware that helps to bypasses the somewhat awkward data transfer requirement that …
Read More »Heroes of the Storm marks Blizzard’s digital in-store GAME debut
MOBA upstart Heroes of the Storm is now available to buy on the High Street at GAME. The 29.99 Founder’s Pack, which grants immediate access to the closed beta of the game, is the first time a Blizzard title has been available digitally at GAME. Heroes of the Storm will …
Read More »GAME rolls out Marketplace and online Gift Card redemptions
Having been offline for much of the weekend, GAME’s website has returned with some additional functionality. Chief amongst them is GAME Marketplace. Revealed last year, the program allows others to sell their games through the website. As can be seen in the picture below, when viewing an item consumers will …
Read More »Digital boss Ian Chambers leaves GAME
GAME has confirmed the departure of its digital boss Ian Chambers. Chambers joined the retailer from IGN in July 2013. GAME’s release says that Chambers is departing to pursue other opportunities, with Chambers himself adding: "I’ve very much enjoyed working at GAME throughout this period of growth, but now is …
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