MCV/DEVELOP News, events, research and jobs from the games industry
Apple’s importance in the handheld gaming space continues to grow every day, but Ubisoft CEO Yves Guillemot believes that Apple’s gaming aspirations don’t end with the iPhone. There’s a new entrant in the business – Apple, with the iPhone,” he explained in an investor call, according to Kotaku. And we …
Read More »2K plots ‘spectacular’ marketing push for BioShock 2
BioShock 2 is on course to be one of the biggest games of the year and will be backed by 2K’s biggest marketing campaign yet. The sequel to the 2007 smash hit will go head-to-head with big name sequels such as Modern Warfare 2, Mario and Sonic and Assassin’s Creed …
Read More »New card integral to HMVs games offering
HMV believes its new customer loyalty scheme can tempt games consumers away from other retailers – and become an ‘integral’ part of the firm’s category offering. The retailer announced Pure HMV last week, a new loyalty card that offers members the chance to snap up a range of limited edition …
Read More »Rockstar founders open new studio
Rockstar’s founding duo Gary Foreman and Jamie King have established a new independent studio, 4mm Games. The New York City-based studio will initially work on non-physical software for the iPhone and various online channels, before eventually working on projects for Nintendo, Sony and Microsoft systems. When at Rockstar, both Foreman …
Read More »Triple-A dev model no longer appealing
Speaking to MCV sister site CasualGaming.biz, the business development director of Strawdog Studios Dan Marchant has stated that the triple-A games development model is not as appealing to the wider development industry as it once was. I am sure the idea of developing a triple-A game is appealing to many …
Read More »Indie retail booms as recession bites
The country’s leading indies plan to expand their ranges and open new stores in a bid to defy the recession and capitalise on the demise of Woolworths. Grainger Games continues its rapid expansion this month as it prepares to open its 22nd store, while secondhand specialist Game Player is about …
Read More »Vrabeck officially joins Legendary Pictures
Nearly two months on from when the news first emerged, Legendar Pictures has at long last officially confirmed Kathy Vrabeck as its new digital division boss. Vrabeck shocked the gamesworld with her surprise departure from EA last November as part of the publisher’s casual shake-up. Legendary is headed up by …
Read More »John Lewis plots games expansion
Department store giant John Lewis is planning to boost its games offer ahead of the Christmas period, MCV can reveal. The development follows news that John Lewis will invest 6 million in 30 new standalone stores that will focus on its home and electrical lines, with the first new store …
Read More »Amazon will be ruthless on games pricing and range
Amazon UK has vowed to stock the most video games of any UK retailer in a bid to grow industry market share, MCV can reveal. In his first interview since joining the online giant, Amazon games director Chris Poad has said that the sheer quantity of products on offer has …
Read More »US: Wal-Mart enters pre-owned market
North American retail giant Wal-Mart has quietly entered the pre-owned games market over the weekend with the surprise introduction of trade-in vending machines in some of its stores. NeoCrisis reports that the machines offer users that chance to sell off titles on a number of formats including Xbox 360, PS3, …
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