MCV/DEVELOP News, events, research and jobs from the games industry
Zynga’s Justin Waldron is leaving the company he co-founded over six years ago. This comes as the social game maker has swapped out former CEO and founder Mark Pincus for former Xbox head Don Mattrick, and a year of several high-level executive departures. I’ve decided it’s time to leave zynga …
Read More »Predicting the Q4 video game TV invasion
Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4… PROJECTING THE SHAPE OF Q4 GAMES & CONSOLES TV MARKETING Whilst there has been a trend in recent years to start campaigns earlier …
Read More »Facebook and Bossa complete LGC schedule
Experts from Bossa and Facebook have joined the final schedule for next month’s London Games Conference. Roberta Lucca, CMO and co-founder at Bossa Studios, will speak on creating hit game Surgeon Simulator by doing things differently – and the results have been over a million YouTube uploads, a hundred million …
Read More »Assassin’s Creed series surpasses 6.6m UK sales
Assassin’s Creed has now sold over 6.6m units in the UK, Ubisoft has told MCV. The publisher revealed the figures ahead of next month’s launch of the latest instalment in the franchise – Black Flag. Assassin’s Creed IV: Black Flag is the sixth entry in the series and Ubisoft is …
Read More »Project Spark freed of Xbox Live Gold restrictions
Xbox One owners will not need to subscribe to Xbox Live Gold to access free-to-play title Project Spark. The platform holder’s community Mike Lescault confirmed onReddit: You will not need a Gold subscription to play Project Spark for free on any platform.” Free-to-play titles previously released on Xbox 360, such …
Read More »Games brands star in Licensing.biz Power List 2013
Licensing.biz this morning unveils its first ever Power List of the most influential brands of 2013. Voted for by 200 independent industry judges – including licensors, licensees, retailers and agents among others – the four categories each had clear winners: Peppa Pig (eOne) was number one in the Character & …
Read More »GungHo and Softbank spend $1.5bn for 51% stake in Supercell
GhungHo Entertainment Online and parent company Softbank have purchased a 51 per cent stake in Clash of Clans developer Supercell for $1.5bn. The deal, reported byTechCrunch, see’s the coming together of two of the industry’s biggest free-to-play developers, and values Supercell at $3 billion. Supercell is said to make around …
Read More »OPINION: Is this fuss over PS4 stock futile?
At this very moment, an armada of ships are heading to docks around the world. Laden with shiny new PS4s and Xbox Ones, they are fresh from the factory line and ready to roll out at retailers in next-gen console launch countries. But here’s the thing – very few people …
Read More »Grand Theft Auto Online players get $500k of free in-game currency
Rockstar is set to give each Grand Theft Auto Online player $500,000 of in-game currency as compensation for its server issues. The deposits will be made in two payments, each of $250,000, and only applies to GTA Online players who have played the game during October. The developer said it …
Read More »Last chance to save £70 on London Games Conference tickets
Move fast if you want to get 70 off the ticket price for next month’s LGC. The 199 early bird deal ends today. Click here to book your ticket now. The London Games Conference takes place on November 13th at One Wimpole Street and will offer insight and actionable advice …
Read More »