MCV/DEVELOP News, events, research and jobs from the games industry
MCV talks to the previous winners of a Games Media Award. This week, it’s Eurogamer’s Martin Robinson. How did it feel to win a Games Media Award last year? Surprising, to be honest. I wasn’t expecting it, so was more than a little humbled by the whole thing. What do …
Read More »Nintendo reports Q1 loss and cuts full-year profit expectation 82%
A slow start for the launch of the 3DS has bitten Nintendo hard. In its Q1 financials fro the period ending June 20th, the firm reported an operating loss of 7.7bn YEN ($483.6 million) and cut its annual profit forecast by 82 per cent from 175bn YEN to 37.7bn YEN. …
Read More »Nintendo announces AU/NZ price drop for 3DS
Nintendo Australia has confirmed its plans to drop the suggested retail price of the 3DS in Australia and New Zealand, starting 12th August. The current SRP for the 3DS is AUD$349.95, and the price drop will see it retailing in Australia for AUD$249.95 or NZD$343.99 in New Zealand. Nintendo Australia …
Read More »Nintendo cuts 3DS price
40 per cent has been knocked off the price of the Nintendo 3DS just five months after its launch – and similar cuts are on the way for Europe and the US. Nintendo, speaking in its quarterly financials today, said it was dropping the price after lower-than-expected sales of the …
Read More »Captain America marketing starts today, 2 weeks after release
SEGA released Captain America: Super Soldier in Australia and New Zealand two weeks ago, but its marketing campaign kicks off today alongside the film. The heavy TV campaign started airing today, with 15 and 30 second spots on cable channels including Showtime Action, Movie One, Fox 8, MTV and others. …
Read More »GAME expands its experiential retail concept
After a positive reception to its new ‘experience zone’ in Parramatta, GAME has confirmed to MCV its plans to rollout the design in multiple other retail stores. GAME Parramatta had its experience zone installed in June this year, which allowed customers to play around with 3D TV, Kinect and other …
Read More »PSM3 gets redesign, promises ‘smarter Playstation gaming’
PSM3 Magazine Australia&NZ is undergoing a design change which Future Publishing promises will have active QR codes linking to digital content. PSM3 has been running for two years with Australian / New Zealand specific content. Its first redesigned issue featuring a Battlefield 3 cover lands early next month, and has …
Read More »m2o Publishing discusses iOS marketing strategy
Sydney-based developer m2o Publishing has delayed publicising the launch of its new iPhone game for a full month after release. Smokin’ Brothers was released on the app store on June 17th this year, and is being touted as an Aussie game by Aussie developers. The game has links to Tetris, …
Read More »iGEA shifts website focus to family and health concerns
The Interactive Games and Entertainment Association (iGEA) has had a complete website redesign to try and reach a different segment of the games community. The new site has specifically targeted those wishing to know more about health and safety concerns with videogames, as well as information for parents, and iGEA …
Read More »INTERVIEW: Jeff Karp, EA
EA’s ‘casual’ division EA Play may not, at first glance, be the cutting edge of the company.It looks after family oriented products like The Sims (11-years-old and counting) and Harry Potter (the ninth EA game adaption of that came out last week). But it’s actually at the centre of its …
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