MCV/DEVELOP News, events, research and jobs from the games industry
Ubisoft The favourite amongst some analysts and financial journalists, particularly as the French games firm his known to have eyed SCi in the past. The Eidos portfolio of IP would certainly sit comfortably with Ubisoft’s action/adventure focused line-up. One analyst also suggested to MCV that, given EA’s 20 per cent …
Read More »Take 2 sells off Joytech
Take 2 has sold its full ownership of subsidiary Joytech to Mad Catz Interactive for an undisclosed sum. The sale of the peripherals firm is in line with Take-2’s previously announced plans to divest its non-core businesses. "The sale of the Joytech assets is consistent with one of the …
Read More »260% sales jump for Xbox
Microsoft is celebrating a gigantic spike in Xbox 360 sales – as it prepares to splash out a whopping 4 million on marketing for the release of Halo 3. According to ChartTrack data, the platform holder enjoyed a 260 per cent rise in sales of its next-gen format two weeks …
Read More »GMAs to crown Media Legend
A new, very special category has been added to The Games Media Awards night – the Games Media Legend Award, sponsored by System 3. This is one for the real pioneers of video games journalism. The winner will be drawn from the ranks of those who were laid the foundations …
Read More »SCEE looks forward after worst ever week for PSP
Revenues generated by Sony’s PSP handheld appear to be grinding to a halt as consumers save their pennies for the new Slim & Lite version of the console. According to ChartTrack statistics, last week was the worst sales period for the handheld since launch. Sony blamed the slowdown on anticipation …
Read More »TV psychologist to head Government games inquiry
A television psychologist best known for her work on BBC TV’s The House Of Tiny Tearaways is to spearhead the Government’s review of the availability of violent video games. Dr. Tanya Byron will talk to both parents and the interactive entertainment industry before reporting her findings to the Department for …
Read More »Nintendo appoints new PR agency
Nintendo UK has hired The Red Consultancy as its new exclusive third-party PR agency. As predicted by MCV last week, Red will replace nine-year partner Cake Media, which handled the hugely successful launches of Wii, DS and DS Lite. Red takes up the reins of the Nintendo account with immediate …
Read More »FEATURE: Mastertronic on budget vs. new releases
Budget software offers UK retailers more secure, reliable sell through than expensive new releases – and wins out when it comes to margin, too. That’s the view of leading value publisher Mastertronic, which has revealed why it believes so many retailers choose to stock its Sold Out and PC Gamer …
Read More »Biggest ever Xbox Live in-game ad campaign kicks off
Car manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live. The programme will form part of a multi-million pound push for the firm’s new The move represents the biggest ever investment in Microsoft Digital Advertising Solutions’ in-game advertising offering. Renault Twingo branding will appear …
Read More »Sony US PR man quits
SCEA’s director of corporate communications David Karraker has left the company after only a year in the role. Next-gen reports that the news was broken in an e-mail from Karraker, in which he said that the decision to leave Sony was very difficult.” The news comes one year to the …
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