MCV/DEVELOP News, events, research and jobs from the games industry
Almost a quarter of PS4, Xbox One and Wii U owners are waiting for a Black Friday bonanza before buying games. That data is courtesy of Ipsos Mori’s GameTrack research, conducted on behalf of MCV. The figures showed that – across all types of gamers – 16 per cent say …
Read More »Kabam’s Jeff Howell promoted to CTO
Newly-created position will see Howell oversee development of Fuse & Sparx engine, as well as global tech strategy
Read More »First Amazon Prime Day video game deals appear
Ahead of Amazon’s members-only Prime Day sale tomorrow, the promotion’s first video game offers have started to appear. For those not in the know, Prime Day is much like Amazon’s highly popular Black Friday sales – except you have to be subscribed to the retail giant’s 79/year service (which counts …
Read More »Nintendo offering indie game discounts and demos during E3 week
Nintendo is embracing independent developers for this year’s E3. The platform holder has announced a new week-long promotion surrounding indie titles on the Wii U. Entitled ‘Nindies@Home’, the programme will offer players the chance to try nine selected indie games from the Nintendo eShop for free during E3 week, ending …
Read More »Pokémon retail promotion to offer GAME customers a free Shiny Charizard
A new promotion surrounding the last four Pokmon titles is to kick off next Friday at GAME. From April 3rd, GAME customers will be able to walk into their local store and ask for a free code for the elusive Shiny Charizard, a special version of the iconic dragon monster …
Read More »Xbox promotes Kudo Tsunoda to handle UK studios
Kinect mastermind's new role fuels rumours of Phil Harrison's departure
Read More »Moving on up: Promotion and advancing your development career
New Year New Job 2015: Leading studios discuss how devs can improve their skills and advance their careers
Read More »Twitch promises transparency on sponsored content
Live-streaming service Twitch has vowed to be complete open about sponsored content and promotion. In a post on the firm’s blog VP of marketing and communications Matthew DiPietro said that any sponsored content will be clearly marked. This comes as Steam says that its users need to declare paid-for content …
Read More »Microsoft, Machinima and EA defend YouTube monetisation deals
Companies assure users that deals are "typical promotions" and comply with Federal Trade Commission guidelines
Read More »Sony reveals Tinie Tempah PS4 promotion
UK rap star Tinie Tempah is the focus of Sony’s latest bit of PS4 marketing. The 24-year old hip hopper appears in a new interactive documentary” in which viewers can use their smartphone to access competitions and PS4-related content. The video features a track from Mr. Tempah’s new album Demonstration. …
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