MCV/DEVELOP News, events, research and jobs from the games industry
Gamers and pro-wrestling fans, 12,000 in total, thronged to Mumbai’s Oberoi Mall to catch a glimpse of WWE star Ryback. Ryback was in Mumbai over the weekend to promote WWE 2K14 and to reveal the second preorder bonus for the game – a double-sided poster – which is exclusive to …
Read More »Ryback to promote WWE 2K14 in Mumbai, reveal India-exclusive preorder bonus
WWE athlete Ryback will be in India later this month to promote WWE 2K14. Ryback will attend a promotional event organised by WWE India and E-xpress Interactive at Mumbai’s Oberoi Mall at 3 pm on 28th September. At the event, Ryback, who is also featured in the game, will also …
Read More »HMV’s 60 years of entertainment – but where are games?
Entertainment retailer HMV has been running a Six Decades of Entertainment promotion throughout the summer, but video games will not feature in it. The chain has so far offered discounts on classic films and albums from the ‘50s, ‘60s, ‘70s and ‘80s with the ‘90s and ‘00s still to come. …
Read More »Killzone studio ‘redeemed’ by live PS4 demo
No backup videos for Guerrilla to fall back on during unveiling of next-gen game
Read More »Select PSN users gifted $10 store credit for "being loyal"
Certain Playstation Network members have reported receiving $10 in store credit from Sony for their apparent loyalty. PSN users on Twitter and popular gaming forum Neogaf have claimed to receive the funds accompanied by this message: "Thank you for being a loyal customer and fan of the PlayStation Network. As …
Read More »Deep Silver makes a real zombie killing machine, launches retailer promotion
Publisher Deep Silver has teamed up with a custom vehicle specialist to build a real-life zombie killing pickup truck. It’s based on a Ford Ranger pickup and sports armoured windows, spiked wheels, a front barricade and even a rear-mounted mini-gun. The machine will be appearing at a number of events …
Read More »TinyCo reveals revenue sharing programme
Tiny Monsters dev offers 50 per cent revenue cut for cross-promotional integration
Read More »App Store alterations could be game over for app promotion services
A change to the App Store guidelines introduced by Apple could spell the end of popular promotion services such as FreeAppADay and AppShopper. Pocket Gamer reports that the new clause reads as follows: "Apps that display Apps other than your own for purchase or promotion in a manner similar to …
Read More »Apple takes a bite out of promotional apps
New clause in app guidelines targets third-party promotion services and affiliate programs
Read More »HMV’s Oxford Street grows games presence
The Oxford Street branch of HMV is now home to a special Gamerbase designed to promote games at launch. The 25ft square area currently features astroturf and football pitch themed furniture, as well as playable copies of FIFA 13. Next month, the space will be redesigned to host Need For …
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