MCV/DEVELOP News, events, research and jobs from the games industry
The Need for Speed: Hot Pursuit demo has been downloaded 2m times in just two weeks, EA confirmed today. Players clocked up more than 54m miles of road racing and over 20m successful police busts from the day the demo arrived on October 26th to November 9th. During the course …
Read More »PlayStation enjoying Latin boom
Sony is to embark on a dedicated marketing campaign in Latin America following a tremendous boom for the PlayStation market in the region. The new ad spots, made by sector specialist Saatchi & Saatchi, feature both the PS3 and PlayStation Move and focus on a character called ‘babyman’ (who has …
Read More »O2 sells Kinect bundles
O2 has announced it is selling Microsoft’s Kinect as part of a special Christmas gaming package for its customers. Anyone eligble for an upgrade on their Pay Monthly tariff will be able to pick up 250GB Xbox 360 and Kinect with Kinect Adventures for 189.99 on a 25 24-month contract. …
Read More »LoveFilm launches on PS3
Movie rental service LoveFilm has arrived on PS3 today with users able to stream TV episodes and movies from their console. The firm has also partnered with Push Button who will bring the service to other digital platforms across the world. The developer previously brought LoveFilm on-demand to Sony Bravia …
Read More »PS3 to catch 360 by 2012
EEDAR analyst Jesse Divnich has predicted that the global install base of the PS3 will overtake Xbox 360 by the end of 2012. Using a similar method to that used by MCV at the end of October when we made the exact same prediction, Divnich points out that since May …
Read More »Can Kinect revolutionise the market?
While initial consumer reaction to the Kinect appears to be positive, it is too early to ascertain whether this new concept in gaming will revolutionise the market. Its social-oriented games are designed to appeal to the new generation of casual gamers whose entry point to gaming was the Nintendo Wii. …
Read More »MGS Rising unlikely to arrive next year
The next instalment in the Metal Gear Solid series on consoles is unlikely to be released until 2012, according to online reports. Kotaku claims that Metal Gear Solid: Rising, which is set some time between the events of the second and fourth instalments in the series, will not make it …
Read More »PS3 predicted to win Xmas console war
A new survey has suggested the PS3 could be the best-selling console this Christmas. According to a study by online retailer Kelkoo and market research firm GameVision Europe, UK consumers are expected to buy 1.8 million new consoles by Christmas, driven by the launch of PlayStation Move and Kinect for …
Read More »Spend it like Beckham
EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …
Read More »Darksiders 2 still some way off
As part of last night’s fincnaicl report, publisher THQ has stated that the sequel to its successful new action IP Darksiders won’t be out until the company’s fiscal 2013 period. This dates its release, which despite some reports was announced was back in February, as any time between April 2012 …
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