MCV/DEVELOP News, events, research and jobs from the games industry
The European Commission has revealed details of the Anti-Counterfeiting Trade Agreement (ACTA), which is designed to help combat piracy. The act has been shrouded in secrecy for years, but finally the European Commission has revealed a draft following threats of court action from the European Parliament. ACTA features several measures …
Read More »Cecil: Piracy is natures way of telling us games are too expensive
Revolution Software’s Charles Cecil has claimed that the rampant piracy currently testing the industry is the natural consequence of gaming’s current business and distribution model. The legendary developer warned that prices are too high and distribution is still not accessible enough to prevent illegal downloads from being a threat to …
Read More »US: The end for Game Crazy
North American video game retailer Game Crazy is to close, it has been confirmed. The decision comes after parent company Movie Gallery filed for bankruptcy in February of this year – the second time it has done so in the last three years. Over half of Game Crazy’s total of …
Read More »UK CHARTS: FIFA scores no.1
Weeks ahead of the official kick off of the World Cup next month, EA’s licensed video game tie-in 2010 FIFA World Cup South Africa has scored an early goal by debuting right at the top of the GfK ChartTrack All Formats Top 40 this week. In doing so it successfully …
Read More »Publishers champion Facebook’s marketing power
Games publishers are getting behind Facebook as a major marketing tool, enabling them to interact with millions of consumers directly. The social network is becoming increasingly important to publishers’ marketing plans, from Nintendo directing traffic through a Monster Hunter Facebook hub to Ubisoft inviting fans to befriend the Prince of …
Read More »Analyst predicts GAME takeover
In its report of the recent turbulence at UK retailer GAME, one analyst has predicted that the chain has become an increasingly likely target for a takeover – though this in turn should help protect its share price in the near term. The real shock with the results was the …
Read More »US: ESA to fight violent games bill
The Entertainment Software Association has vowed to fight Arnold Schwarzenegger’s proposed legislation that would illegalise the sale of violent games to minors in the US. Though it might seem strange to UK readers, it is currently not illegal to sell mature games to kids in the US. Previous attempts to …
Read More »Birth of a Spartan WATCH IT HERE
The hype campaign for Halo Reach got turned up a notch with last night’s debut of cinematic movie short Birth of a Spartan – and you can watch it right here. Later today Microsoft will debut the full two minutes and 30 seconds version of the short movie on Xbox …
Read More »Polaroid enters games sector
The popular Polaroid brand has returned to the UK with a range of new video game accessories. Polaroid – famous for its instant cameras – has a huge range of peripherals for Xbox 360, Wii, DS and PS3. These include sports packs and a sensor bar for Wii, a microphone …
Read More »US games violence explained
Confused by the current legal row between games retailers and Arnold Schwarzenegger in the US? MCV is at hand to explain the background to the feud… In the UK, any games deemed to be violent are currently required to undergo the BBFC certification process. The resulting age rating is legally …
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