MCV/DEVELOP News, events, research and jobs from the games industry
Video streaming giant YouTube has once again infuriated a number of its biggest stars by withholding advertising revenue. The exact causes of this most recent uproar remain a little ambiguous. A number of names have exploded on social media after being informed by YouTube that advertising had been blocked on …
Read More »Metal Gear and Call of Duty dominate Gamescom
Call of Duty: Infinite Warfare, and Metal Gear Survive are amongst the biggest games of Gamescom so far. Before the show, Infinite Warfare’s ‘Zombies in Spaceland’ trailer was released, racking up over 1m page views on YouTube – making it by far the biggest trailer. On the first day of …
Read More »Crowd Control: How to get your game noticed
Influencers, studios and experts in marketing and PR chime in with tips on how devs can get the word out
Read More »Influencing the influencers
Joost van Dreunen discusses the growing impact of YouTubers and Twitch streamers, and considers the implications of turning a hobby into a business
Read More »Valve issues ultimatum over use of Counter-Strike OpenID API for item gambling
Controversy ignited by YouTubers failing to disclose their ownership of websites that they promoted
Read More »PewDiePie asserts FTC Shadow of Mordor innocence, says press is ‘literally insignificant’
YouTube sensation PewDiePie has defended his association with Warner Bros’ Shadow of Mordor promotion, and attacked the press for embroiling him in the controversy. Earlier this week Warner was slammed by the FTC for not insisting that YouTubers disclosed their paid sponsorship for Shadow of Mordor coverage. Among those involved …
Read More »TmarTn’s CSGO lotto apology roundly criticised, then pulled
One of the YouTubers at the centre of the current CSGO gambling controversy has posted, and subsequently pulled, an apology for his deception. In the video, a re-uploaded version of which can be seen below, Trevor ‘TmarTn’ Martin claims to be sorry for not making his relationship with CSGO Lotto …
Read More »PsiSyndicate admits to rigging Counter Strike betting videos
One YouTube star has come out and openly admitted to taking part in a fake Counter Strike auction video to promote a site. Polygon reports that PsiSyndicate has across four videos admitted that he participated in staged auctions for Steamlotto in exchange for rare skins which he in turn unboxed …
Read More »YouTubers embroiled in CS:GO gambling controversy
Two leading YouTubers have been accused of duping viewers into using a Counter Strike weapon skin gambling site that they themselves established. A report from Games Industry following the release of a damning video from H3H3 that suggests YouTuber TmarTn posted videos in which he had claimed to discover the …
Read More »Battlefield 1 trailer is the most ‘liked’ ever, Infinite Warfare the most disliked
Two of this year’s biggest Q4 FPS releases are experiencing very different fortunes on YouTube. As reported last week, Activision’s Call of Duty: Infinite Warfare has found itself subject to some sort of hate campaign on the video site. Since last week the game’s first trailer it has now gone …
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