Media & PR

Indigo Pearl, the games industry’s multi award-winning PR agency, has been running as an independent since 1999. Here, Caroline Miller, Founder & Director, gives us an insight into how indies can do their own PR without hiring an agency, and introduces DXN, the game key distribution service it’s developed to help developers get that all-important discoverability.

This week, we talk to Microsoft and Sony about their E3 announcements and what’s to come for the platform holders. In the blue corner, Sony Worldwide Studios’ senior VP Michael Denny discusses PlayLink and how it’s looking to utilise casual gamers’ familiarity with smartphones as a recruiting tool for multiplayer …

Vivendi’s streaming video service Dailymotion is backing away from the YouTube and Switch market with a shift to premium video. The former Yahoo acquisition target has signed up with Vice, Universal Music (which is also owned by Vivendi) and CNN to create what it described as high quality content targeting …

A trio of Bethesda properties are getting the graphic novel treatment courtesy of Titan Comics. The Wolfenstein title will be a prequel to the upcoming Wolfenstein II: The New Colossus, which was announced at E3. It will star the game’s protagonist BJ Blazkowic, who leads the resistance against Nazi occupied …

One of gaming’s most successful blogs has been acquired by Canadian website network Enthusiast Gaming. Destructoid was established in 2006 and currently attracts 5m monthly visitors, which will now add to Enthusiast Gaming’s 50m monthly users. "Destructoid has been a major gaming news brand for over 10 years and we …

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …

There are few words that define the changes to the games media landscape as strongly as ‘influencer’. With games PR now more heavily skewed towards the loudest voices than ever, Forbes has listed what it believes are the Top 10 influencers in games – and Mark ‘Markiplier’ Fischbach is at …

To me, what matters most has always been to make people happy; it was one the main reasons that drove me to work in the video games industry. As a child, I was passionate about video games, and I really wanted to be involved and to be able to share …

Academic studies of video games have long pondered the relative merits of gameplay vs story, or ludology vs narratology as it’s often called. While we leave such critical musings to the experts, the debate has rarely been played out in such stark terms across the two primary platform holders’ showcases. …

E3 press conferences were once littered with titles that wouldn’t see retailers’ shelves for years. But there looks to be a new sense of immediacy spreading across these events and the industry as a whole – and publishers are keen to point this out to consumers. Bethesda was a key …