MCV/DEVELOP News, events, research and jobs from the games industry
It seems the New iPad unveiled by Apple last week has appealed to the masses of loyal fans. Apple claims it is already struggling to keep up with demand ahead of the March 16th release date. The Apple statement, says: "Customer response to the new iPad has been off the …
Read More »Is GameStop actually in a position to buy GAME?
The presumption that GameStop will inevitably acquire GAME could be wide of the mark, if analyst warnings are to be believed. GameStop may have fared far better than its transatlantic rival amidst the recent changes to the games industry, but the uncertainty surrounding the future of the games market could …
Read More »GAME stock the centre of huge Monday activity
Retailer The GAME Group is at the centre of some feverous stock market activity today as its day or reckoning rapidly approaches. At the time of writing some 245,717,152 GAME shares have been traded in the last 24 hours. This compares to an average daily trade volume of just 10.9m …
Read More »F2P Summit finalises speaker list with Innogames
Just two days remaining for early bird discounts
Read More »GAME buyer ‘would prefer to wait for a formal administration’
Pundits say that GAME will have to go into administration or become insolvent before acquirers step in. The troubled UK retailer has already had a tough day, with shares hitting an all-time low as speculation about its future continuing to mount. Now analysts reckon the worst will have to happen …
Read More »FEATURE: How to licence your games
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to new markets… Video games-branded products are no longer just the impulse buys found in the corner of HMV or specialist …
Read More »EA "not weakened" by Zynga staff poaching
Electronic Arts has not been weakened by the departures of key personnel to rivals such as social gaming outfit Zynga, CEO John Riccitiello has said. The publishing giant has had numerous head staff exit the company during the last year, with former COO John Schappert and exec VP of EA …
Read More »FEATURE: Licence to sell
Video games themselves can of course be a form of merchandise. Most major movie releases and popular kids programmes are complemented by new games, from straight-up tie-ins like The Adventures of Tintin and Namco’s popular Ben 10 series to derivative works like LEGO Harry Potter. Such licensing deals can be …
Read More »FEATURE: Games merchandise powers up
Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …
Read More »FEATURE: Activision’s new $1bn franchise
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …
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