MCV/DEVELOP News, events, research and jobs from the games industry
The only Way is Essex TV personality Amy Childs will help OG International launch its Get Up and Dance game. The Celebrity Big Brother star will attend a glitzy launch party in a Central London location on October 27th. One fan and a friend will be offered the chance to …
Read More »The Sims 3: Pets
The Sims has established itself as one of the most successful games franchises of all time, selling more than 140m units worldwide.While pets have previously featured in the simulation series, they could only be trained and doted upon. The Sims 3: Pets allows players to actually live the life of …
Read More »PlayStation sails into Uncharted waters with £5m marketing splash
Sony UK wants to put Uncharted on the map this Christmas with a whopping 5m ad spend. The format holder claims its unprecedented marketing push makes Uncharted 3: Drake’s Deception its biggest software launch to date. Part of the campaign includes a short documentary film produced by Oscar-winning director Ed …
Read More »HMV’s Pure card hits new milestone
HMV’s loyalty card scheme has surpassed two million users in the UK. PureHMV allows customers to collect points with every purchase, which can then be spent on exclusive products such as signed items, merchandise and concert tickets. The scheme launched in May 2009 after extensive trialling and has been so …
Read More »Future mag sales soar 750% thanks to Apple Newsstand
Sales of Future’s UK magazine portfolio have increased by a staggering 750 per cent since the release of Newsstand as part of Apple’s iOS5 last week. AOP reports that the combined downloads of Future’s 50+ free and premium publications via the Apple store has passed the 2m mark in just …
Read More »Did Steve Jobs design the iPhone 5 before he died?
Two weeks ago the iPhone 4S was unveiled, which didn’t sit well with many who were anticipating the iPhone 5. Now an analyst claims the late Steve Jobs has been involved with the creation of the iPhone 5 from concept to final design, according toCnet. In a research note, Ashok …
Read More »Apple shares reach all-time high
The immediate success of the iPhone 4S saw Apple’s shares reach an all-time yesterday. The tech giant yesterday revealed that it has sold 4m of the new handsets throughout its first three days on sale. That’s nearly twice as many as its predecessor the iPhone 4 sold in the same …
Read More »VIDEO: New Saints Row trailer apes Modern Warfare 3
Saints Row: The Third doesn’t take itself too seriously. That much is evident. And its latest tongue-in-cheek marketing move is a new gameplay trailer that cleverly apes existing trailers for Modern Warfare 3, or indeed any other FPS trailer of recent times. Saints Row: The Third will be released in …
Read More »Gran Turismo 5 DLC delayed
SCEA has confirmed that the first DLC for Gran Turismo 5 has been delayed in the territory. The download was scheduled to arrive in all regions today. It has already been released in Asia and should hit the European PSN servers later today. However, the content now won’t be released …
Read More »10 reasons why you can’t afford to miss LGC 2011
Going to the London Games Conference?You are? Excellent. You’re not? Well here are 10 reasons why you should definitely change your mind 1. IT’S THE LONDON GAMES CONFERENCE November 10th marks the third outing for LGC, which debuted in 2009. In just a short space of time it has become …
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