The MCM Expo has signed an official partnership with GameSpot UK for its May and October London events. The CBS-owned website will have a booth on the show floor, while a ‘GameSpot UK at MCM Expo’ stage will feature, which will include the latest trailers, panel discussions and presentations from …
Read More »ShopTo kicks off brand campaign
Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign. The firm booked ads on pitch-side boards during England’s 2-1 victory over Denmark earlier this month, attracting 7m viewers. The ads displayed the ShopTo logo, branding and 3DS imagery to drive …
Read More »Global warming game finds publisher
The cult PC strategy game that lets players save the world from global warming will hit UK shelves, courtesy of Lace Mamba Global. Fate of the World – developed by Oxford-based studio Red Redemption – will be available to buy from Oxfam stores, too. The title will initially be released …
Read More »Be Soshible for Charity
This social game studio aims to do what GamesAid cannot
Read More »Truth in Advertising
On March 1st, 2011, the Advertising Standards Authority (ASA) began to regulate UK companies’ own marketing communications on their websites and in other third party space under their control. This landmark development will extend the consumer protections provided by the CAP Code (the rules written by the Committee of Advertising …
Read More »New kids software firm eyes retail
A new company developing games for very young children hopes to see its products in stores. The company – Made In Me – is targeting non-traditional retail with its game The Land of Me, which is aimed at two to six year-olds. The Land of Me is a mix of …
Read More »GDC11: 3DS Super Mario announced
Galaxy team working on new handheld platformer
Read More »GDC11: Iwata slams App Store
CEO Iwata says smartphones focus too much on quantity and games aren't valued
Read More »Orange and T-Mobile confirm iPad 2 support
The first UK mobile networks have confirmed their intentions to stock the iPad 2. Everything Everywhere – or Orange and T-Mobile as most of us will know them – told TechRadar that its stores will be stocking the new tablet as soon as it arrives in the UK later this …
Read More »3DS storms Japanese Top Ten
Having sold out almost immediately upon its Japanese debut at the weekend, Media Create’s latest Japanese software charts show five 3DS titles have entered the Top Ten. Professor Layton and the Mask of Miracle leads the charge with sales of 119,591 units and a third place debut. It’s followed by …
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