Influence

Leading video platform YouTube has found itself yet again suffering a wave of advertiser unrest. The Guardian reports that companies such as Cadbury, Mars, Lidl and Adidas have pulled advertising from the site amid concerns about troubling comments left on videos featuring children. Some of these are explicit and some …

Felix ‘PewDiePie’ Kjellberg, just weeks after claiming he was distancing himself from racist humour, has dropped the N word in a live stream. Kjellberg, owner of the most subscribed-to channel on Youtube, was playing PlayerUnknown’s Battlegrounds on a livestream when he yelled “What a f***ing n*****! Geez! Oh my god! …

With the number of YouTubers on the rise, influencers should aim to be more professional if they wish to be successful in their field. That’s according to Henry Clay, founder and director at YouTube talent management agency Hype Management. Talking to MCV, he discussed what could be done to prevent …