MCV/DEVELOP News, events, research and jobs from the games industry
Just how did the UK games industry perform during an epic Black Friday sales period? Well, we’re still waiting for GfK Chart-Track to tell us. The firm normally releases its UK physical charts on Monday morning, but the data company said yesterday that these were going to be delayed following …
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‘Find a new audience by looking outside of games’
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups Its ready-made customer base of digital natives means the games industry is ideally placed to capitalise on the power of online marketing campaigns, but many struggle to connect with new, relevant …
Read More »30 more tickets available for MCV and Develop Christmas Party
An extra 30 tickets are now available for MCV and Develop’s Christmas Party. The party will take place on Thursday, December 3rd at the Sway Bar in Holborn (London) and runs from 7pm until 2am. The bar is free for part of the night, there’s a buffet supper and tickets …
Read More »Rise of the Tomb Raider made Microsoft and Square Enix ‘very happy’, says dev
Lara Croft’s latest hasn’t been a disappointment for its publishers, developer Crystal Dynamics has insisted. Xbox-exclusive release Rise of the Tomb Raider launched the same week as Fallout 4 and charted at fourth, below Call of Duty and FIFA, leading some onlookers to express concern about its sales performance at …
Read More »Does Take-Two even need another Grand Theft Auto?
If you work in games retail, it will be hard to forget September 2013. Grand Theft Auto V launched to phenomenal critical acclaim, resulting in snaking queues outside stores and a level of commercial success that no other boxed game has attained before or since. A few weeks after the …
Read More »Mastertronic enters administration
UK games publisher Mastertronic has entered administration. The firm says a deal is in place to buy the assets of the business and retain the existing team. However, MD Andy Payne will no-longer be involved. Mastertronic applied for a CVA in July 2014 to avoid a winding-up order. At that …
Read More »Black Friday traffic sinks PSN servers
Sony’s PlayStation Network is struggling across all platforms – likely as a result of the Black Friday rush. As with much of games retail today, Sony is holding a generous sale event to mark the occasion, with up to 50 per cent knocked off of games such as The Witcher …
Read More »Margin Makers: Guide to video game music
From stirring strings to the bleeps of 8-bit classics, MCV explores the musical landscape of games From the opening notes of Super Mario to the rousing chords of Fallout, the music of games has become as integral to players’ experience as visuals and gameplay. In line with the evolution of …
Read More »International Factfile 2015: Egypt
Egypt’s games market is still in its infancy, but is struggling to grow in the face of stifling tax rates and widespread piracy. Recent data is hard to come by for the Egyptian games business, but market tracker Newzoo estimates that the sector will generate $95.8 million (62.9m)in games revenue …
Read More »Can Japanese games rule again in the West?
Name a hit games franchise from the 1980s or ‘90s and it’s bound to be a Japanese creation: Mario, Final Fantasy, Zelda, Pokmon, Pac-Man. Recall one from after 2000 and it’s instead likely to be a product of the West: Halo, Call of Duty, Angry Birds, Minecraft, Assassin’s Creed. It’s …
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