MCV/DEVELOP News, events, research and jobs from the games industry
Members of the games industry gathered yesterday to compete over the much sought after MCV Games 5s football tournament winners cup. But it was Football Manager company Sports Interactive that lifted the trophy at the end of the day, besting GAME DC – one of two teams from the retailer …
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Nintendo plans Mario Kart 8-level marketing push for its new shooter IP Splatoon
Nintendo is preparing a marketing campaign for new IP Splatoon that will rival last year’s Mario Kart 8. That’s according to Nintendo UK marketing manager Chandra Nair, who says that the firm is confident in its colourful new shooter. The platform holder is already pushing Splatoon with digital billboards, cinema …
Read More »E3 needs to deliver – but don’t lose hope yet, there’s cause for optimism
If you’ve been reading MCV recently, you’ll know there’s a general nervousness over the weakness of the current release slate for PS4, Xbox One and Wii U. The recent announcements of Disney Infinity, LEGO Dimensions, Guitar Hero and Rock Band have done little to allay fears over a Christmas that’s …
Read More »Find out how Telltale Games plans to take on television in this week’s issue of MCV
It’s armed with some of the biggest IP of the last decade, but Telltale isn’t finished yet. SVP of publishing Steve Allison reveals the firm’s plans to unite TV and games in this week’s MCV. With E3 just around the corner, we hear from UK retailers about their concerns that …
Read More »New Wii U Art Academy game pencilled in for June release
After a two year wait, the first fully-fledged Art Academy title has been revealed for Wii U. Art Academy: Atelier will come to Nintendo’s home console on June 26th, almost two years after it was announced during a Nintendo Direct. It’s the second Art Academy game to come to Wii …
Read More »8GB Wii U Basic to be discontinued in Japan
Nintendo’s lowest-tier Wii U offering is to be halted in Japan. The white Wii U Basic, which includes 8GB of internal storage, is ‘slated to go out of production shortly’, according to the Japanese Nintendo website. (Thanks, Kotaku.) This will make the remaining Wii U Premium, which includes a black …
Read More »Former EA executive Doug Bowser joins Nintendo
Nintendo has announced the hire of ex-EA exec Doug Bowser, which at least superficially appears to be a match made in heaven. Bowser joins Nintendo of America as the company’s new vice president of sales, and he’ll be reporting to executive vice president of sales and marketing Scott Moffit. "Doug …
Read More »Rory McIlroy PGA Tour special edition includes an EA Sports umbrella
In what may be a first, UK retailer GAME is offering a golf umbrella with a special edition of upcoming Rory McIlroy PGA Tour. Usually occupied by the offer of digital add-on content or a steelbook game case, there have been some pretty strange physical pre-order bonuses in the past, …
Read More »Oculus holding San Francisco press event in June
VR firm Oculus has invited members of the media to attend a San Francisco event just days before E3 gets underway. The invited – uploaded by IGN (below) – asks attendees to ‘Step into the Rift’, suggesting we are going to learn more about the company’s Rift headset. The event …
Read More »International Factfile 2015: Austria
Indie retail continues to flourish in Austria, as the country’s hypermarkets fail to make a significant dent in the games retail space. Additionally, the two largest grocery retailers in the country – Rewe International and Spar sterreichische Warenhandels – both have a minimal games offering, allowing specialist and independent games …
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