MCV/DEVELOP News, events, research and jobs from the games industry
GAME has secured the exclusive rights to the White 320Gb PS3 in the UK. The SKU will include a white console, two white DualShock controllers and a 90 day subscription to PlayStation Plus, which normally retails for 12.99. Also in the box is an AC power cable, one AV cable …
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Square Enix and MCV on the hunt for UK sectors’s ultimate assassin
Developers and all those in the UK games industry invited to prove their gaming talent
Read More »UPDATE: Diablo III digital purchases carry ‘up to 72 hour’ limitations
An odd addition in Diablo 3’s latest patch has garnered more and more attention over the past 24 hours. It seems a ‘feature’ similar to the game’s Starter Editionhas been packed in that puts various restrictions on players who purchase a digital copy of the game for ‘the first 72 …
Read More »Square Enix and MCV on the hunt for UK trade’s ultimate assassin
UK retailers and trade execs, publishers, developers and media will compete for prizes in a bid to find out who is the ultimate assassin in Hitman: Sniper Challenge. MCV has teamed up with Square Enix for a series of mini-leagues centred around Hitman: Sniper Challenge, the addictive downloadable experience available …
Read More »SOCIAL MEDIA SPECIAL: Top Tips
Rounding off our Social Media Special, James Batchelor asks industry experts how games firms can make the most of the world’s biggest social networks KEEP TALKINGOnce we’ve committed time and money building a community, it’s imperative we keep engaging – not just when it suits us, such as when DLC …
Read More »SOCIAL MEDIA SPECIAL: The platform holder’s perspective
For our Social Media Special, PlayStation Access community manager Michael Shillingford explains how Sony is getting fans involved in its latest releases First of all, there is the impact of the PlayStation brand which naturally brings a lot of followers and fans to our pages. Cross pollination of content across …
Read More »SOCIAL MEDIA SPECIAL: The publisher’s perspective
As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …
Read More »SOCIAL MEDIA SPECIAL: The media’s perspective
Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …
Read More »Nintendo offering "insane" incentives for digital Wii U publishers
Nintendo will offer bigger revenue cuts on digital downloads for the Wii U than other gaming platform providers, according to a report. A source working for a European developer” toldWii U Dailythat the console giant is offering insane incentives to publishers to sell on its new eShop. He said that …
Read More »Wii U to offer ‘biggest digital revenue cut’
Nintendo pledging 'insane incentives' to publishers to sell games on its eShop, report claims
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