MCV/DEVELOP News, events, research and jobs from the games industry
The latest albums from the Black Eyed Peas, Cheryl Cole and Susan Boyle can now be bought at GAME stores. The retail chain has begun stocking Top 20 CDs as Christmas stocking filler items, with the range currently found in 200 outlets in the UK and also at GAME.co.uk. The …
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Marketing matters (Part One)
The world of video games marketing has changed drastically in 2009, with the fragmentation of TV, falling print readerships and the rise in social networks. In the first part of our roundtable with the UK most influential video game marketers, we discuss the economy and the changing-face of TV advertising. …
Read More »MCV Awards 2010: Codemasters sets up 6pm start
Key sponsors are already being tied up for next year’s MCV Awards – which return to London on Thursday April 22nd – and Codemasters will help set up a memorable night with pre-reception drinks in the early evening. Our event kick-starts the biggest night of the year. It’s a wonderful …
Read More »MCV Awards 2010: Premier PR sponsors New Games Brand
Key sponsors are already being tied up for next year’s MCV Awards – which return to London on Thursday April 22nd – and ambitious agency Premier PR has been confirmed as the sponsor of the New Games Brand award. Premier PR is already making a name for itself as a …
Read More »PSPgo sales ahead of Sonys forecasts
Despite its controversial decision to ditch UMD functionality with the recently released PSPgo, Sony has claimed that the device has sold more than it had expected at this early stage in its lifecycle. We are over-forecast on what we thought we’d be selling on PSP Go, so we’ve been very …
Read More »CHIPS company fights for survival
UK specialist retailer CHIPS is taking emergency measures to ensure its company-owned stores can survive. The popular chain, co-managed by Don McCabe and Nik Agar, has been hurt from a lack of cashflow and has struggled to pay creditors in full. However, it has bought itself some time by seeking …
Read More »JAPAN: Shadow of the Colossus to be re-issued?
Hailed as one of the best titles ever made by hardcore gamers but shunned at retail by the masses, Team Ico’s genuinely wonderful Shadow of the Colossus could be returning to retail thanks to a brand new print run. CVG reckons that reports from Japan suggest the game will be …
Read More »Government fast-tracking VRA fix
The Department for Culture, Media And Sport has revealed that it is to fast-track a Bill through Parliament that will close the loophole in the Video Recordings Act 1984 that meant it was no longer illegal to sell adult movies and games to children. Dubbed The Video Recordings Bill, the …
Read More »JAPAN: 1m copies of FFXIII shipped
Western gamers still face a long wait for the release of Final Fantasy XIII, but the Japanese anticipation has reached fever-pitch ahead of the release of the PS3 version of the game this Thursday. Publisher Square Enix is well aware of the likely mania that will greet the game’s release …
Read More »Games vending machines roll out
Best Buy, Wal-Mart and Blockbuster have rolled them out across the US, and now video game vending machines are starting to crop up in the UK too. POP247 kiosks are already appearing in the top 150 UK cinemas, as well as airports, railway stations, major High Street retailers, shopping centres …
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