MCV/DEVELOP News, events, research and jobs from the games industry
Online readership of leading UK games trade site MCV has hit a new peak. The targeted site, which focuses on the retail and publishing channel, offers daily news and analysis, plus chart information, jobs and real-time release schedule updates. It is published alongside the influential print and digital edition of …
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The Hut hires games marketing boss
Growing online retailer The Hut has hired a new marketing manager for its games category. Sarah Jasper joins the firm after working as brand marketing manager on the Play.com-sponsored Take That tour. She has also previously worked for Sony Vaio and BMW. In addition, she joins MCV’s Retail Advisory Board …
Read More »NPD: Gaming finally on the up
After what seems like a prolonged period of decline in the North American video games market, the latest numbers from sales tracker NPD show that the sector enjoyed year-on-year growth in September. In fact, September 2009 was the second biggest September the NPD has ever recorded, beaten only by September …
Read More »More Hero discs due next year
The CEO of Guitar Hero has confirmed to MCV that retailers can expect more disc-based releases for its music games in 2010. In an exclusive interview, Activision’s music game boss Dan Rosensweig said retailers can expect more Guitar Hero, DJ Hero and Band Hero games next year – but perhaps …
Read More »NFS: Nitro gets early release
With its next-gen cousin Need for Speed: Shift still riding high in the UK charts, publisher EA has announced that it has bought forward the release date for it’s second NFS title of the year, Nitro. Originally scheduled for release on November 20th, the Wii and DS game will now …
Read More »Time called on third party 360 memory cards
Third party memory card manufacturers have been given an unwelcome headache from platform holder Microsoft with news that the next firmware update for the Xbox 360 will stop third party memory cards from working with the machine. Word comes from Microsoft’s Larry Hryb, who states on his Major Nelson blog: …
Read More »P2 readies for Tracy Beaker release
P2 Games has teamed up with publisher Random House and supermarket chain Morrisons for its upcoming Tracy Beaker video game. The title will be advertised in 100,000 Tracy Beaker reprints, as well as in the Tracy Beaker Fan Club newsletter and on relevant websites. Meanwhile, the title is backed by …
Read More »Ju-On to haunt Halloween
Publisher Rising Star Games is looking to capitalise on the Halloween season to drive its milestone release, Ju-On: The Grudge. The social horror title, based on the iconic Japanese movie, holds particular importance for the publisher – as it is the 50th video game that Rising Star has released since …
Read More »First Microsoft store opens this week
Microsoft will open the first of its branded retail stores next Thursday, October 22nd, according to the Wall Street Journal. The date is in line with the release of its next operating system, Windows 7. The site, in Scottsdale, Arizona, is expected to showcase PCs and mobile phones running Microsoft …
Read More »Mass Effect 2 dated
Publisher EA will release BioWare’s much-anticipated sci-fi RPG sequel Mass Effect 2 on Xbox 360 and PC on January 29th in the UK. The game’s pre-order bonuses have also been outlined and will include in-game items such special armour and weapons. Retailers who have signed up to the incentive schemes …
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